March 2018

Cover Story

A War on Many Fronts

NADA chairman and Michigan dealer Wes Lutz takes the association’s helm during a time of transition and conflict at the factory, retail and legislative levels.

Article

Finding the Right Match

Finding the Right Match

Hiring expert says talent scouts can learn a lot from online dating profiles. He explains how to punch up your job ads to tell the dealership’s story and create genuine excitement among job-seekers.

Article

Time to Reimagine Co-Op Marketing

Time to Reimagine  Co-Op Marketing

Digital marketer says co-op marketing is outdated and ineffective, noting that the most effective brand and dealer partnerships use local advertising to drive customers into showrooms.

Article

When Greedies Meet Stupids

When Greedies Meet Stupids

Dealer compliance expert offers a crash course in detecting and preventing identity theft by fake car buyers and unprincipled employees.