Cover Story
A War on Many Fronts
NADA chairman and Michigan dealer Wes Lutz takes the association’s helm during a time of transition and conflict at the factory, retail and legislative levels.
Article
10 Building Blocks of a Dynamic Organization
Dealer experts list 10 leadership principles that, if embraced, will prevent an organization from becoming another corporate dinosaur.
Article
Finding the Right Match
Hiring expert says talent scouts can learn a lot from online dating profiles. He explains how to punch up your job ads to tell the dealership’s story and create genuine excitement among job-seekers.
Article
Time to Reimagine Co-Op Marketing
Digital marketer says co-op marketing is outdated and ineffective, noting that the most effective brand and dealer partnerships use local advertising to drive customers into showrooms.
Article
When Greedies Meet Stupids
Dealer compliance expert offers a crash course in detecting and preventing identity theft by fake car buyers and unprincipled employees.
Article
3 Laws of Every Customer Interaction
F&I managers succeed by ensuring their customers learn something, feel something, and are motivated to purchase the protection products they need.
