NADA chairman and Michigan dealer Wes Lutz takes the association’s helm during a time of transition and conflict at the factory, retail and legislative levels.
Dealer experts list 10 leadership principles that, if embraced, will prevent an organization from becoming another corporate dinosaur.
Hiring expert says talent scouts can learn a lot from online dating profiles. He explains how to punch up your job ads to tell the dealership’s story and create genuine excitement among job-seekers.
Digital marketer says co-op marketing is outdated and ineffective, noting that the most effective brand and dealer partnerships use local advertising to drive customers into showrooms.
Dealer compliance expert offers a crash course in detecting and preventing identity theft by fake car buyers and unprincipled employees.
F&I managers succeed by ensuring their customers learn something, feel something, and are motivated to purchase the protection products they need.