2013 F&Idol Finalists Revealed
The winners of the five categories are now in the running for the overall F&Idol award, which will be handed out at the 2013 F&I Conference and Expo.
TORRANCE, Calif. — Results for the 2013 F&Idol contest are in. And for the first time in the contest’s three-year history, a single contestant took three out of the five categories.
There were other firsts for the IAS-sponsored F&Idol contest. For the first time, four out of the five categories were won by contestants employed by the same dealer group. This year’s contest also boasted a female winner in four out of the five categories.
In July, readers of F&I and Showroom magazine were asked to submit their best on-camera pitch in the following categories: Vehicle Service Contract, Tire & Wheel, Key Replacement, F&I Product for Lease Customers and an open category.
Video entries had to be less than five minutes long, and show the producer handling at least two customer objections. Submission were reviewed by a panel of seven judges, including Bob Corbin of IAS, F&I and Showroom’s Gregory Arroyo and Mad Marv Eleazer, F&I trainer Rick McCormick of Reahard & Associates, Great Lakes Companies’ Steve Veldkamp, Reynolds and Reynolds Co.’s Terry O’Loughlin, and United Development Systems’ Randy Crisorio.
The following are this year’s category winners:
• Vehicle Service Contract: Stephanie Cooper, Timbrook Automotive, Cumberland, Md.
• Tire & Wheel (Tie): Candy Serra and Jeremey Johnston, Suburban Ford of Sterling Heights, Mich.
• Key Replacement: Candy Serra, Suburban Ford of Sterling Heights, Mich.
• F&I Product for Lease Customers: Candy Serra, Suburban Ford of Sterling Heights, Mich.
• Other Category: Jeremey Johnston, Suburban Ford of Sterling Heights, Mich.
These three finalists are now in the running for the overall F&Idol award, which, for the first time, will be decided by attendees of the 2013 F&I Conference and Expo. During a special lunchtime ceremony on Tuesday, Sept. 17, at 12 p.m., attendees will be asked to review and vote on the best F&I presentation. The winner will be named shortly after the votes are cast.
The F&I Conference is one of three shows being hosted at Industry Summit 2013, which is being held at the Paris Las Vegas hotel Sept. 16-18. For more information, visit www.industrysummit.com.
More F&I

Modern Technology Objection Handling
In this video, Trent White shares how to confidently handle technology-based objections by helping customers understand the value of protection, even with modern vehicle technology.
Read More →
Consistency at Scale: Driving F&I Performance
With 75 rooftops across the Sunshine State, Morgan Auto Group has proven to Floridians that it knows a thing or two about driving performance in a competitive market. But it didn’t start at the top.
Read More →
Gitty Up on GAP
The foundational finance-and-insurance product hasn’t kept up with the latest conditions for auto dealers. Is the time ripe?
Read More →
How AI-Powered Coaching Is Transforming F&I Performance
See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Read More →
Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →