ADESA has named Brenda Aden as general manager of its Sacramento-area auction after serving in the same role in Las Vegas.
by Staff
August 14, 2018
1 min to read
CARMEL, Ind. — Auction and remarketing services provider ADESA (div. KAR Auction Services Inc.) announced that Brenda Aden has been named general manager of ADESA Brasher’s, located near Sacramento.
“Brenda has extensive experience in auction operations, employee development, and customer service — serving as an example to those on her team and a true advocate for our customers,” said Srisu Subrahmanyam, COO of ADESA. “During her more than 20 years in the industry, she has worked in nearly every aspect of the auction business, established strong industry relationships, and fostered a customer experience-focused culture.”
Ad Loading...
Aden has been the general manager at ADESA Las Vegas since 2016, and during her tenure the auction was honored as a “Best Auto Auction to Work For” by Auto Remarketing and earned numerous company awards. In July, Aden was recognized as one of Auto Remarketing’s "Power 300" for 2018.
Aden began her auto auction career as a block clerk in Denver and quickly took on responsibilities within the front office and floor planning departments. She transitioned into managerial roles at locations in Orlando and Las Vegas. She became an assistant general manager during the opening of Premier’s Las Vegas Auction. Aden joined ADESA in 2010 and played a key role in opening the ADESA Las Vegas facility in 2011.
Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.
Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.
Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.
In this video, Reese Dailey explains how effective follow-up drives better results
across the dealership, including increased sales, higher F&I penetration, and
stronger customer retention.
It may be human nature to back off when a customer seems to say no to a product or service. But experts say F&I managers should operate as though the answer will be the opposite.
Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.
