The following letter was issued June 4, 2002 by
Arkona Inc.:
The following letter was issued June 4, 2002 by
Arkona Inc.:
Dear Shareholder,
I joined Arkona Inc. (then called Sundog Technologies Inc.) as the
President and Chairman in January 2000. At that time, stocks of Internet
and information technology companies with no or little revenue were selling
for hundreds of dollars per share and, in order to become a part of the
Internet boom, Arkona was developing both a database migration product and a
secure email product through its Qui Vive Technologies subsidiary.
Many of you became Arkona shareholders during that time
believing that Arkona could experience explosive growth within the
information technology bubble. I joined Arkona based upon my belief in such
growth possibilities. As we all know, the bubble has burst, and many of the
Internet and information technology companies formed during that time are
bankrupt, limping along or have been sold at fire sale prices. During the
period leading up to and immediately following the bubble break, Arkona's
management had to face some realities regarding the market-or absence of
market-for Arkona's technologies and make some difficult decisions to sell
or abandon the lines of business that brought me and many of you to Arkona.
Unlike many of its peers, however, Arkona is still intact
and, I believe, has a bright future. In late 2000, I introduced Arkona to
Richard Holland and his small startup company, Ensign Information Systems.
Ensign was attempting to revolutionize the technology environment in which
automobile dealers operated. Although in the infant stages of development,
Ensign's back office software for automobile dealerships looked promising,
and their target market clearly had a need that was not adequately being
addressed. At that time, Arkona had established a strong marketing and
management team, while Ensign had strong technical and industry expertise.
Neither had significant capital, but we believed that a combined
Arkona-Ensign entity could secure enough funding to prove the marketability
of Ensign's dealer management product and possibly take advantage of some
synergies between the Ensign product and Arkona's data movement technology.
Arkona completed the acquisition of Ensign in November of 2000 and
began releasing automobile dealer management products under the name of
Arkona in the spring of 2001. We continue to operate the company with
bootstrap funding, but we are poised to play a significant role in providing
the automobile dealer industry with new technology and fresh business
practices. Over the past year the market has responded, conclusively, that
our products and business approach increases productivity and significantly
reduces a dealer's cost of ownership.
With that background, I wish to thank those investors who believed
in the management team and in our commitment to Arkona, who put their
capital and support behind the company and who have been patient and
supportive in this transition period. Our business has continued to expand
through this period of recession. As more automobile dealers become exposed
to our dealership management software, we expect to continue to expand and
hope to start increasing our rate of expansion.
Arkona's management has focused on building a business, not managing
the stock price. Our premise is that if we build a solid business based on
industry acceptance of our products and profitability, the stock will take
care of itself. As a result of that focus, the price of Arkona's stock
remains at a level that I believe does not reflect the value of Arkona. I
cannot predict the movements of Arkona's stock in the future, and certainly
do not predict the sort of rapid increase in value that was prevalent during
the late 1990s. I do, however, believe that Arkona's key product,
management and staff, and business plan are solid and that persons investing
in Arkona at today's prices will be investing in a company that is poised
for significant growth into the future.
As the Chairman and Chief Executive Officer of Arkona, I
encourage you to once again start looking at and following Arkona. Our SEC
filings are available at
www.sec.gov. Our periodic
press releases and other information about Arkona's business are available
at www.arkona.com. We invite you to review our SEC
filings, visit our website and call Steve Russo, our Chief Financial Office,
directly at (801) 501-7110. We believe that you will be pleased with the
new Arkona that we are building.
Very truly yours,
Alan Rudd
CEO & Chairman

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