FI showroom red and grey logo
MenuMENU
SearchSEARCH

Arkona CEO and Chairman Issues Letter To Shareholders

by Staff
June 4, 2002
4 min to read


The following letter was issued June 4, 2002 by

Arkona Inc.:

Ad Loading...



Dear Shareholder,


I joined Arkona Inc. (then called Sundog Technologies Inc.) as the

President and Chairman in January 2000. At that time, stocks of Internet

and information technology companies with no or little revenue were selling

for hundreds of dollars per share and, in order to become a part of the

Ad Loading...

Internet boom, Arkona was developing both a database migration product and a

secure email product through its Qui Vive Technologies subsidiary.



Many of you became Arkona shareholders during that time

believing that Arkona could experience explosive growth within the

information technology bubble. I joined Arkona based upon my belief in such

Ad Loading...

growth possibilities. As we all know, the bubble has burst, and many of the

Internet and information technology companies formed during that time are

bankrupt, limping along or have been sold at fire sale prices. During the

period leading up to and immediately following the bubble break, Arkona's

management had to face some realities regarding the market-or absence of

Ad Loading...

market-for Arkona's technologies and make some difficult decisions to sell

or abandon the lines of business that brought me and many of you to Arkona.



Unlike many of its peers, however, Arkona is still intact

and, I believe, has a bright future. In late 2000, I introduced Arkona to

Richard Holland and his small startup company, Ensign Information Systems.

Ad Loading...

Ensign was attempting to revolutionize the technology environment in which

automobile dealers operated. Although in the infant stages of development,

Ensign's back office software for automobile dealerships looked promising,

and their target market clearly had a need that was not adequately being

addressed. At that time, Arkona had established a strong marketing and

Ad Loading...

management team, while Ensign had strong technical and industry expertise.

Neither had significant capital, but we believed that a combined

Arkona-Ensign entity could secure enough funding to prove the marketability

of Ensign's dealer management product and possibly take advantage of some

synergies between the Ensign product and Arkona's data movement technology.

Ad Loading...



Arkona completed the acquisition of Ensign in November of 2000 and

began releasing automobile dealer management products under the name of

Arkona in the spring of 2001. We continue to operate the company with

bootstrap funding, but we are poised to play a significant role in providing

the automobile dealer industry with new technology and fresh business

Ad Loading...

practices. Over the past year the market has responded, conclusively, that

our products and business approach increases productivity and significantly

reduces a dealer's cost of ownership.



With that background, I wish to thank those investors who believed

in the management team and in our commitment to Arkona, who put their

Ad Loading...

capital and support behind the company and who have been patient and

supportive in this transition period. Our business has continued to expand

through this period of recession. As more automobile dealers become exposed

to our dealership management software, we expect to continue to expand and

hope to start increasing our rate of expansion.

Ad Loading...



Arkona's management has focused on building a business, not managing

the stock price. Our premise is that if we build a solid business based on

industry acceptance of our products and profitability, the stock will take

care of itself. As a result of that focus, the price of Arkona's stock

remains at a level that I believe does not reflect the value of Arkona. I

Ad Loading...

cannot predict the movements of Arkona's stock in the future, and certainly

do not predict the sort of rapid increase in value that was prevalent during

the late 1990s. I do, however, believe that Arkona's key product,

management and staff, and business plan are solid and that persons investing

in Arkona at today's prices will be investing in a company that is poised

Ad Loading...

for significant growth into the future.



As the Chairman and Chief Executive Officer of Arkona, I

encourage you to once again start looking at and following Arkona. Our SEC

filings are available at

www.sec.gov. Our periodic

Ad Loading...

press releases and other information about Arkona's business are available

at www.arkona.com. We invite you to review our SEC

filings, visit our website and call Steve Russo, our Chief Financial Office,

directly at (801) 501-7110. We believe that you will be pleased with the

new Arkona that we are building.

Ad Loading...


Very truly yours,

Alan Rudd

CEO & Chairman


Topics:F&I

More F&I

Photo of a keyring with mltiple keys, including a car key fob, on a white surface
F&IJuly 15, 2026

Integrating Nontraditional F&I Products

The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.

Read More →
Photo of businessman's hands holding eyeglasses at a desk
F&Iby Rick McCormickJuly 7, 2026

Trust Is Personal

Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.

Read More →
Photo of executive in a sports coat and glasses
Industryby StaffJuly 2, 2026

Amplify 2026 Billed as Turning Innovation Into Results

Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.

Read More →
Ad Loading...
Woman standing on stage smiling.
F&Iby Lauren LawrenceJuly 1, 2026

Own Your Outcome: F&I in the Digital Customer Journey

Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.

Read More →
$100 bill and magnifying glass on top of paper that says insurance policy terms and conditions.
F&Iby Lauren LawrenceJune 29, 2026

Tariffs Could Raise Insurance Premiums

As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.

Read More →
Red toy car sitting on top of coins.
Auto Financeby Lauren LawrenceJune 24, 2026

Smaller Loans, Longer Terms

The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.

Read More →
Ad Loading...
Under the hood of a Toyota Prius EV Hybrid car.
F&Iby StaffJune 15, 2026

New Lifetime Battery F&I Product Meant to Drive Dealer Traffic

EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.

Read More →
Several illustrations of question marks on a surface
F&IJune 10, 2026

The Psychology Behind Menus That Increase Add-On Sales

There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.

Read More →
Man holding magnifying glass over sales volume paper.
F&IMay 29, 2026

Why Your F&I PVR Is Misleading You

Here’s a handy checklist of the numbers to track in 2026 instead.

Read More →
Ad Loading...
Photo of woman typing on a laptop as she sits on a couch
F&Iby Hannah MitchellMay 29, 2026

Auto Consumer Anxiety Presents Opportunity

A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.

Read More →