FI showroom red and grey logo
MenuMENU
SearchSEARCH

Assurant Brings the First Electric and Hybrid Vehicle Specific Protection Product to North America

Assurant EV One℠ provides wear and tear coverage giving consumers peace of mind protection from cost of maintenance and unexpected repairs.

April 6, 2021
Assurant Brings the First Electric and Hybrid Vehicle Specific Protection Product to North America

Assurant EV One℠ provides wear and tear coverage giving consumers peace of mind protection from cost of maintenance and unexpected repairs.

3 min to read


NEW YORK – Assurant, Inc. (NYSE: AIZ), a global provider of lifestyle and housing solutions that support, protect and connect major consumer purchases like automobiles, today announced the continued global rollout of an electric vehicle (EV) and hybrid vehicle-specific protection product to North America (U.S., Canada, Mexico, and Puerto Rico). Like the Assurant EV One℠ product that launched in the U.K. in early 2020, the North American products provide wear and tear coverage, giving consumers peace of mind protection from cost of maintenance and unexpected repairs. The Assurant EV One℠ protection product will continue to be made available in countries around the world over time. 

Demand for electric vehicles continues to grow around the world, and as a leading provider of automotive service contracts, we want to be at the forefront of this evolution and provide our clients with products that align to the growing needs of their customers and help promote sustainability in the markets we serve.

Ad Loading...

“We are excited to expand the rollout of our global electric vehicle-focused offering to North America,” said Assurant Global Automotive Senior Vice President of Global Transformation Martin Jenns. “Demand for electric vehicles continues to grow around the world, and as a leading provider of automotive service contracts, we want to be at the forefront of this evolution and provide our clients with products that align to the growing needs of their customers and help promote sustainability in the markets we serve.” 

Assurant EV One℠ products in North America pick up where factory warranties stop, covering mechanical repairs and wear and tear maintenance. The North America product variations can include breakdown in EV propulsion systems, navigation and entertainment systems, electrical, steering, air conditioning, transmission, brakes, suspension, wheel alignment, bulbs, fuses and more. As the cost of vehicles continues to rise, mainly due to an increase in technology present in each vehicle, coverage products like Assurant EV One℠ protect consumers from additional post-purchase costs. 

“Today, EVs represent 1.8 percent of the market in the U.S., less than 1 percent in Canada, and around 3 percent worldwide, but a number of factors are contributing to consistent growth,” stated Jenns. “Our client partners are always looking to stay ahead of the trends. With Assurant EV One℠, we have evolved our protection products and modernized them for today’s EV buyer. Having an EV protection product today gives Assurant and our clients an opportunity to better evaluate the customer demand for these products while the market is in its infancy and positions us well for the exponential growth everyone knows is coming to EVs in the future.” 

Earlier this year Assurant announced a partnership with the London Electric Vehicle Company, that brought warranty coverage to more than 4,000 LEVC electric TX black cabs and VN5 electric van models on U.K. roads today.

READ: Creating a Portfolio of Product Offerings to Benefit You and Your Customer

More F&I

Photo of a keyring with mltiple keys, including a car key fob, on a white surface
F&IJuly 15, 2026

Integrating Nontraditional F&I Products

The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.

Read More →
Photo of businessman's hands holding eyeglasses at a desk
F&Iby Rick McCormickJuly 7, 2026

Trust Is Personal

Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.

Read More →
Photo of executive in a sports coat and glasses
Industryby StaffJuly 2, 2026

Amplify 2026 Billed as Turning Innovation Into Results

Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.

Read More →
Ad Loading...
Woman standing on stage smiling.
F&Iby Lauren LawrenceJuly 1, 2026

Own Your Outcome: F&I in the Digital Customer Journey

Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.

Read More →
$100 bill and magnifying glass on top of paper that says insurance policy terms and conditions.
F&Iby Lauren LawrenceJune 29, 2026

Tariffs Could Raise Insurance Premiums

As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.

Read More →
Red toy car sitting on top of coins.
Auto Financeby Lauren LawrenceJune 24, 2026

Smaller Loans, Longer Terms

The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.

Read More →
Ad Loading...
Under the hood of a Toyota Prius EV Hybrid car.
F&Iby StaffJune 15, 2026

New Lifetime Battery F&I Product Meant to Drive Dealer Traffic

EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.

Read More →
Several illustrations of question marks on a surface
F&IJune 10, 2026

The Psychology Behind Menus That Increase Add-On Sales

There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.

Read More →
Man holding magnifying glass over sales volume paper.
F&IMay 29, 2026

Why Your F&I PVR Is Misleading You

Here’s a handy checklist of the numbers to track in 2026 instead.

Read More →
Ad Loading...
Photo of woman typing on a laptop as she sits on a couch
F&Iby Hannah MitchellMay 29, 2026

Auto Consumer Anxiety Presents Opportunity

A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.

Read More →