FI showroom red and grey logo
MenuMENU
SearchSEARCH

Assurant Brings the First Electric and Hybrid Vehicle Specific Protection Product to North America

Assurant EV One℠ provides wear and tear coverage giving consumers peace of mind protection from cost of maintenance and unexpected repairs.

April 6, 2021
Assurant Brings the First Electric and Hybrid Vehicle Specific Protection Product to North America

Assurant EV One℠ provides wear and tear coverage giving consumers peace of mind protection from cost of maintenance and unexpected repairs.

3 min to read


NEW YORK – Assurant, Inc. (NYSE: AIZ), a global provider of lifestyle and housing solutions that support, protect and connect major consumer purchases like automobiles, today announced the continued global rollout of an electric vehicle (EV) and hybrid vehicle-specific protection product to North America (U.S., Canada, Mexico, and Puerto Rico). Like the Assurant EV One℠ product that launched in the U.K. in early 2020, the North American products provide wear and tear coverage, giving consumers peace of mind protection from cost of maintenance and unexpected repairs. The Assurant EV One℠ protection product will continue to be made available in countries around the world over time. 

Demand for electric vehicles continues to grow around the world, and as a leading provider of automotive service contracts, we want to be at the forefront of this evolution and provide our clients with products that align to the growing needs of their customers and help promote sustainability in the markets we serve.

Ad Loading...

“We are excited to expand the rollout of our global electric vehicle-focused offering to North America,” said Assurant Global Automotive Senior Vice President of Global Transformation Martin Jenns. “Demand for electric vehicles continues to grow around the world, and as a leading provider of automotive service contracts, we want to be at the forefront of this evolution and provide our clients with products that align to the growing needs of their customers and help promote sustainability in the markets we serve.” 

Assurant EV One℠ products in North America pick up where factory warranties stop, covering mechanical repairs and wear and tear maintenance. The North America product variations can include breakdown in EV propulsion systems, navigation and entertainment systems, electrical, steering, air conditioning, transmission, brakes, suspension, wheel alignment, bulbs, fuses and more. As the cost of vehicles continues to rise, mainly due to an increase in technology present in each vehicle, coverage products like Assurant EV One℠ protect consumers from additional post-purchase costs. 

“Today, EVs represent 1.8 percent of the market in the U.S., less than 1 percent in Canada, and around 3 percent worldwide, but a number of factors are contributing to consistent growth,” stated Jenns. “Our client partners are always looking to stay ahead of the trends. With Assurant EV One℠, we have evolved our protection products and modernized them for today’s EV buyer. Having an EV protection product today gives Assurant and our clients an opportunity to better evaluate the customer demand for these products while the market is in its infancy and positions us well for the exponential growth everyone knows is coming to EVs in the future.” 

Earlier this year Assurant announced a partnership with the London Electric Vehicle Company, that brought warranty coverage to more than 4,000 LEVC electric TX black cabs and VN5 electric van models on U.K. roads today.

READ: Creating a Portfolio of Product Offerings to Benefit You and Your Customer

More F&I

Woman in casual clothing sitting at a desk
F&Iby Rick McCormickMarch 31, 2026

Curb The Confusion

Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.

Read More →
Photo of man's hand on laptop computer keyboard with blank screen
F&IMarch 16, 2026

There Is Always one More Product

Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.

Read More →
REGISTER FOR EFI 2026
F&Iby Kate SpataforaMarch 16, 2026

EFI Conference Extends Early Bird Discount as Room Block Nears Capacity

Ethical F&I Manager's Conference will take place at The Cosmopolitan Las Vegas on April 13–15, 2026.

Read More →
Ad Loading...
Industryby StaffMarch 6, 2026

Explore the 12 Rules for an F&I Life at EFI

EFI 2026 will take place April 13–15 at The Cosmopolitan Las Vegas.

Read More →
F&IMarch 4, 2026

Creating Your Own Economy

In this video, Reese Dailey explains how effective follow-up drives better results across the dealership, including increased sales, higher F&I penetration, and stronger customer retention.

Read More →
Industryby StaffMarch 2, 2026

Prove You Can Do F&I at EFI

‘So You Think You Can Do F&I’ is a live role-play contest taking place at the 2026 Ethical F&I Managers Conference.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Industryby Hannah MitchellFebruary 23, 2026

Some Auto Brands Cheaper to Insure

A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.

Read More →
F&IFebruary 13, 2026

Business Office Blueprint

Try following these 20 steps to greater success in the dealer F&I office this year.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 11, 2026

Insurance Shopping on the Rise

A TransUnion study found that relationship-driven sales models proved to be important, as consumers who used an agent had a lower shopping intensity than those going it alone.

Read More →