Audi Opens Largest Store in the Nation
The new Houston store, which opened yesterday, touts a more than 142,000-square-foot facility that houses a 10-car showroom.

HOUSTON — On Thursday, Audi cut the ribbon on its largest store in the nation, Audi Central Houston. The new flagship store boasts a more than 142,000-square-foot facility, which houses a 10-car showroom.
“Houston, along with the entire state of Texas, remains a high priority region in the Audi U.S. growth strategy. The opening of Audi Central Houston indicates considerable progress toward our goal of becoming the country’s top luxury automaker,” said Mark Del Rosso, executive vice president and COO of Audi of America. “This new dealership exemplifies the growing investment of our dealer body and will lead by example by providing benchmark levels of customer and ownership experience.”

Located just off the Southwest Freeway, the new dealership cost approximately $25 million to build. It features ample space over seven floors and enough indoor parking to store more than 300 vehicles. The dealership also has 30 service bays, nine inspection bays, two alignment bays and an automated car wash.
Customers will also be able to relax in an upgraded Quattro Café that now includes pastries, fresh fruit and bagels every morning, as well as a gourmet line of coffee and espresso.

On staff will be 29 technicians, including one from the Audi Vets to Tech program. Ultimately, technicians will be able to exchange texts with a customer when their vehicle service is completed so their car is ready to go when they arrive at the dealership.
The newly opened dealership is operated by Sonic Automotive Inc. of Charlotte, N.C., one of the nation’s largest automotive retailers. The company operates in 15 states with 107 dealerships representing 29 different brands of automobiles.
More F&I

How AI-Powered Coaching Is Transforming F&I Performance
See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Read More →
Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →