Audi Scores Big in Ideal Vehicle Awards
Audi sweeps the Aspirational Luxury Car category in Autobytel’s and AutoPacific’s 2012 Ideal Vehicle Awards.
HERNDON, Va. — Audi was named the Highest Premium Brand for the Autobytel and AutoPacific 2012 Ideal Vehicle Awards (IVA). Based on a survey of over 75,000 new-car and light-truck owners, the IVAs recognize the cars that meet their owner's expectations and desires about their automotive purchases.
Contributing to this standing was a sweep of the Aspirational Luxury Car category by the Audi A4, Audi A5 and Audi A6. The Audi Q5 and Q7 also had strong showings in their crossover SUV categories. All vehicles included in the survey represented the Audi 2012 model year.
Based on the largest single-model-year survey of automotive owners, the IVAs are designed to help consumers make informed vehicle purchase decisions with a true "peer-to-peer" survey. The IVAs recognize vehicles where owners wanted the least amount of change across 15 key vehicle attributes. They include exterior styling; exterior size; passenger spaciousness; cargo space; driver's seat comfort; driver's seat visibility; infotainment technology; interior lighting; power and acceleration; ease of getting in and out; interior storage compartments; ride; handling; safety features; and tires and wheels.
Making a clean sweep of the Aspirational Luxury Car category, the Audi A4, Audi A5, and Audi A6 took top honors. The only cars in its class to offer Quattro all-wheel drive, the A4 and A5 are progressive takes on top-down driving, touting an award-winning 2.0 TFSI(R) engine that provides 211 horsepower and 258 lb-ft. of torque. Design refinements give the A4 and A5 model-line athletic elegance, most noticeably with the available unmistakable Audi xenon plus lighting with LED daytime running lights and tail lamps, according to both companies.
The award-winning 2012 Audi A6 boasts an all-aluminum 3.0 L TFSI supercharged V6 engine with 310 horsepower. One of Audi's most innovative and technologically-advanced models to date, the A6 makes up to 2,000 decisions per second to assist the driver. Safety in the all-new Audi A6 is enhanced by a thermal imaging camera with Night Vision Assistant, the Audi Pre-Sense Plus safety system and quattro all-wheel drive technology. Other intelligent features include head-up display and a MMI Touch pad that recognizes handwriting in multiple languages.
The survey reflects the views of over 75,000 automotive owners who have owned their 2012 vehicles for 90 days. It then measures any changes that the owners would make to their new car or light truck.
More F&I

Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →