IRVINE, Calif. — Autobytel Inc. launched Tuesday its upgraded lead Quality Verification System (QVS), which has an integrated rapid analysis and filtering of new- and used-car leads.

The improvement means dealers receive more actionable information, more quickly on each potential customer — all of which is designed to generate significantly higher lead quality, increased closing rates and more cost-efficient new- and used-car sales.

“Faster, smarter and better are the three elements we focused on as we re-engineered the platform supporting our leading-edge Quality Verification System,” said Mark Garms COO of Autobytel Inc. “Our new state-of-the-art ‘intelligent’ verification technology powered by TARGUSinfo — in combination with our ability to leverage the industry’s best sources of in-market car-buyers and our powerful lead follow-up tools — is set to generate major gains for our dealer network in one of the most challenging times for our industry.”

Autobytel’s new Quality Verification System is designed to generate leads that are:

· Faster: New, more automated technology means leads are delivered almost instantaneously

· Smarter: An increase in the number of data sources via TARGUSinfo’s proprietary network - and its patented intelligence processes that link together the most complete name, address and phone data - means greater lead filtering and the delivery of more qualified and relevant leads, with more actionable information

· Better: The new technology virtually eliminates lead duplication, increases the number of variables for verifying the quality of each lead

“As one of the leading innovators in the online automotive industry, Autobytel is known for its commitment to providing its thousands of dealer and OEM customers with millions of the industry’s highest quality leads,” said David Wengel, general manager, TARGUSinfo. “Having spent the last 16 years successfully helping our customers identify, verify, score and locate prospective buyers at the moment of contact, we are pleased to help power Autobytel’s QVS to provide even more precise, relevant and actionable leads for their dealer base.”

Autobytel’s new Quality Verification System platform is part of the company’s comprehensive new- and used-car lead programs, which connect dealers and OEMs with a steady flow of high-quality, in-market car buyers from Autobytel’s family of Websites and other premium Internet brands.