IRVINE, Calif. — AutoGravity has forged a partnership with First Investors Financial Services, bringing the finance company’s indirect business onto the AutoGravity platform, the two companies announced this week.

The partnership, AutoGravity officials added, will also expand the financing options available to customers through its platform.

“AutoGravity is reinventing the car financing journey by using smartphone technology to provide a better experience for consumers, dealers and lenders,” said Andy Hinrichs, founder and CEO of AutoGravity. “Our partnership with First Investors Financial Services reinforces our commitment to provide customers with finance options. Additionally, our indirect lender partners gain direct access to customers looking for vehicle financing. It’s a win-win situation.” 

Through the AutoGravity platform, car shoppers can choose any new or used car, find a dealership that sells that car, apply for financing and select from up to four personalized finance offers. Once a car shopper chooses a financing option, he or she can then take the chosen offer to the selected dealership to lease or purchase the vehicle he or she has chosen.

“Our partnership with AutoGravity helps us reach a new generation of customers and positions us to stay ahead of innovation,” said Tommy Moore, president and CEO of First Investors Financial Services. “We are excited to work with AutoGravity and utilize cutting-edge technology to meet the needs of our customers and dealers while enhancing our presence in the market.”