ALBANY, N.Y. — Auto/Mate announced an integration of its dealership management system (DMS) with DealerPeak’s customer relationship management (CRM) solution.

Dealerships using both Auto/Mate and DealerPeak will see integrated updates of customer, vehicle, lead and deal information in both systems. The integration occurs in real time and updates in both directions to ensure that all information is current and can be accessed in one place.

"A fully integrated solution reduces redundancies and human error, while improving process flow and speeding up transactions," said Jock Schowalter, CEO of DealerPeak. "Dealer groups benefit with increased productivity that leads to higher profits."

DealerPeak’s CRM was developed for enterprise dealer groups to provide advanced ROI tracking, while Auto/Mate’s DMS was designed for both single and group dealerships. The integration of the two systems allows multi-store dealer groups to better manage information across all stores, officials said.

“Multi-store dealer groups have different requirements than single stores, such as consolidated customer databases and reporting capabilities that allow a dealer to identify trends and pinpoint problem areas across the enterprise," said Mike Esposito, president and CEO of Auto/Mate. "Our DMS and DealerPeak's CRM meet all of these requirements for dealer groups using both systems."