ALBANY, N.Y. — Auto/Mate Dealership Systems released a new corporate video reflecting the company’s marketing initiative titled "We Do Business Differently."

The goal of the initiative is to raise awareness among auto dealers that Auto/Mate’s focus on employee happiness results in a better customer experience for its dealership clients.

Auto/Mate’s initiative was designed to reflect the company’s core values which are:

• Be passionate & enjoy what you do: Designed by car people, for car people.

• Customer centricity: it's the customer who pays the wages.

• Honesty & integrity: always follow the golden rule.

• Humility: humility is not thinking less of yourself, it's thinking of yourself less.

• Family: we've got your back.

• Loyalty & Commitment: you leave the dance with the girl you brought to the dance.

Auto/Mate also strives to ensure that a human answers every phone call and for which the company only hires customer service and technical support people with previous dealership work experience.

In 2015, Auto/Mate was ranked first among its peers as a top workplace in the New York capital region. It was the fourth consecutive year that the company received such an award from the Times-Union and WorkplaceDynamics. The company was voted a Best Place to Work five years in a row by the Albany Business Review.