NEW YORK – automotiveMastermind (aM), part of S&P Global Mobility and a provider of predictive analytics and marketing automation solutions for dealerships, has launched its first external learning management system – Mastermind Academy. 

Mastermind Academy is designed to help dealerships best leverage the power of Mastermind, the company’s flagship automated sales and marketing platform. Enhancing both aM’s on-site and virtual trainings that typically take place every 30-45 days, Mastermind Academy offers on-demand online learning content for dealer partner employees – both existing sales teams and new hires – that’s easy to consume and self-paced.

“At automotiveMastermind, we consider ourselves an extension of our dealer partners’ sales and management teams. The launch of Mastermind Academy is the next evolution of expanding a core value of ours, which is to provide our dealer partners an unmatched level of support,” said Matt Leone, Chief Executive Officer of aM. “Enhanced training designed for veteran Mastermind users, as well as new hires, ensures that dealerships are leveraging Mastermind to their greatest advantage and keeps everyone aligned with the dealership’s goals and priorities.”

Mastermind Academy offers three training routes:

• A Courses page with learning paths covering the fundamentals and tactical ways to use Mastermind.

• A Best Practices page that offers short articles, micro-learning how-to videos about specific Mastermind features, and downloadable scripts & templates for users to leverage.

• A Dealer Resource page, which keeps dealer partners updated on the company’s latest offerings and events.

“We’ve utilized Mastermind Academy as part of our onboarding process for the last few months, and this new resource is easy to understand, engaging and effective,” said Devin Bodily, Internet sales director at The All New Joe Myers Ford in Houston, Texas. “With the inclusion of assistance from our dedicated dealer relations manager, our sales team’s follow through and presentation of the platform is much more effective.”

Mastermind Academy also offers certifications for dealer employees who complete learning path courses, and the certifications can be shared on the user’s LinkedIn profile.