MENU
SEARCH
AutoTrader.com, which bills itself as the Internet's largest automotive classified marketplace, on Sept. 7 announced that it has broken its own traffic records for August. This
is just after the company set record gains in site traffic, advertising revenue and leads to car sellers in the second quarter 2001.
After breaking two site traffic records in July, and averaging more than 5.1 million
unique monthly visitors for Q2 2001, the company says it just recorded more than 6 million unique monthly visitors for August, a 12 percent increase from July.
In addition to the growth in unique monthly visitors, the company also announced that vehicle searches topped 28 million for August, up 50 percent from the same time last year.
Along with the growing acceptance of AutoTrader.com's online auto classifieds business model, AutoTrader.com attributes its continued growth to new marketing and advertising campaigns, including sponsorships of NASCAR racing on NBC and Turner Sports, ongoing brand advertising and growing partnerships with powerhouses like America Online, FordDirect and other top OEMs.
In August, the company launched an online gaming promotion to target the 18-24 year old market, an important audience for used cars. The
"Car Slide" campaign has generated superior site traffic and brand awareness -- more than 155,000 users in the first week of the promotion, according to AutoTrader.com -- through its affiliation with partner companies like JBL, Gatorade and CNNSI.
Services offered on the AutoTrader.com site include:
* Used and now new vehicles from the largest online inventory of more than 1.5 million listings - approximately 50 percent of all used cars for sale at any one time in the U.S.
* A way for private sellers to list their own vehicles for free, exposing them to more than 5 million unique visitors each month
* Detailed vehicle information, including photos, options, contact information and vehicle history reports
* A Decision Guide to help consumers find the car that best meets their needs
* Car-care and safety tips
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →
It’s time to take the next digital step to free F&I managers to handle the most challenging aspects of customer meetings.
Read More →
Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.
Read More →
Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.
Read More →
Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.
Read More →