AutoTrader.com Continues to Break Its Own 2001 Records for Site Traffic and Car Searches
AutoTrader.com, which bills itself as the Internet's largest automotive classified marketplace, on Sept. 7 announced that it has broken its own traffic records for August. This
is just after the company set record gains in site traffic, advertising revenue and leads to car sellers in the second quarter 2001.
After breaking two site traffic records in July, and averaging more than 5.1 million
unique monthly visitors for Q2 2001, the company says it just recorded more than 6 million unique monthly visitors for August, a 12 percent increase from July.
In addition to the growth in unique monthly visitors, the company also announced that vehicle searches topped 28 million for August, up 50 percent from the same time last year.
Along with the growing acceptance of AutoTrader.com's online auto classifieds business model, AutoTrader.com attributes its continued growth to new marketing and advertising campaigns, including sponsorships of NASCAR racing on NBC and Turner Sports, ongoing brand advertising and growing partnerships with powerhouses like America Online, FordDirect and other top OEMs.
In August, the company launched an online gaming promotion to target the 18-24 year old market, an important audience for used cars. The
"Car Slide" campaign has generated superior site traffic and brand awareness -- more than 155,000 users in the first week of the promotion, according to AutoTrader.com -- through its affiliation with partner companies like JBL, Gatorade and CNNSI.
Services offered on the AutoTrader.com site include:
* Used and now new vehicles from the largest online inventory of more than 1.5 million listings - approximately 50 percent of all used cars for sale at any one time in the U.S.
* A way for private sellers to list their own vehicles for free, exposing them to more than 5 million unique visitors each month
* Detailed vehicle information, including photos, options, contact information and vehicle history reports
* A Decision Guide to help consumers find the car that best meets their needs
* Car-care and safety tips
More F&I
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →