Best Buy Testing Electric Motorcycles at West Coast Stores
News of Best Buy getting into the motorcycle business is spreading throughout the blogosphere, with reports having the consumer electronics retail giant introducing an electric two-wheeler at five West Coast stores in May.
News of Best Buy getting into the motorcycle business is spreading throughout the blogosphere, with reports having the consumer electronics retail giant introducing an electric two-wheeler at five West Coast stores in May.
According to Greentech Media, Best Buy will outfit the stores with the Enertia, a $12,000 electric motorcycle developed by the Oregon-based Brammo. The company said it designs and manufacturers sustainable specialty vehicles and “performance products for the next generation of transportation.”
Selected as one of WIRED magazine’s “Top 10” product launches of 2008, the Enertia uses six lithium-phosphate battery modules that take about three hours to charge. It is highway legal with a 45-miles range and has a maximum speed of 53 miles per hour.
Bloggers said Best Buy tipped its hat last year when its venture capital arm invested in the seven-year-old company. And last week at the Pacific Crest Clean Technology Conference in San Francisco, Best Buy CEO Craig Bramscher told attendees that Best Buy’s Geek Squad would perform “level one” brake, tire and electronic component repairs.
“What we’re selling is a lot closer to consumer electronics than to transportation,” Bramscher told attendees.
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