BRIGHTON, MA — Boston Volvo Village, a division of Ray Ciccolo’s Village Automotive Group, has partnered with the nearby New Balance Fitness Club to offer customers the opportunity to use the gym’s facilities while their cars are being serviced.
Boston Volvo Village reached out to the fitness center about establishing a partnership after noticing that customers would often go for a run or bike ride after bringing their cars in to be serviced. With winter on the way, this partnership offers customers a place to exercise indoors while their vehicle is taken care of at one of the dealership’s 27 service bays.
“We want our customers to have an enjoyable experience when they choose to have their car serviced at Boston Volvo Village and we are always looking for more ways to make it convenient for them,” said Brad Taylor, the dealership’s general manager. “We are experts at servicing cars and are thrilled to be able to offer a service that is also valuable to our clients’ personal well-being.”
Customers simply pick up a gym pass when they drop off their car and can choose to walk one block to the gym or take advantage of Boston Volvo Village’s transportation to and from the 16,000-square-foot fitness facility.
The New Balance Fitness Club partnership will add to the list of benefits Boston Volvo currently offers its customers, including 40 courtesy loaner vehicles, daily shuttles to Boston and Cambridge and complimentary Uber transportation. If clients should choose to remain on site while their car is being serviced, Boston Volvo also provides free Wi-Fi, coffee and snacks, and a quiet room for working or studying. Current NB Fitness Club members and employees will also receive a 15% discount on all services offered at the dealership, which include tire and repair services, on-site detailing and more.
