Buick, Porsche Win J.D. Power’s New Vehicle Ownership Awards
For its new Total Ownership Experience Awards, J.D. Power looked at results from its five iconic automotive studies to determine which automakers do the best job overall of satisfying customers through the different stages of vehicle ownership.

Photo courtesy of Cadillac.
COSTA MESA — Creating a vehicle ownership experience — including appearance, sales, service, initial quality, and long-term reality — is the objective of every car company. And now there’s an award recognizing the automakers who do it the best.
Today, J.D. Power announced that Buick and Porsche are the winners of the inaugural J.D. Total Ownership Experience Awards in the mass market and luxury categories, respectively. The market research firm used results from its five iconic automotive studies to determine which automakers do the best job overall of satisfying customers through the different stages of vehicle ownership.
The five studies referenced include the company’s Automotive Performance, Execution and Layout (APEAL); Customer Service Index (CSI); Initial Quality Study (IQS), Sales Satisfaction Index (SSI); and Vehicle Dependability Study (VDS).
“J.D. Power has prided itself on being the voice of the automotive consumer for 50 years and we continue to examine every aspect of customers’ opinions on vehicle sales, quality, and dependability, as well as dealership customer service,” said Doug Betts, senior vice president of global automotive at J.D. Power. “Addressing these areas effectively creates repeat buyers and brand advocates, so it’s important for manufacturers and dealers to listen, learn and continue to evolve with the times.”
More F&I

Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →