Calif. New-Vehicle Sales Up 12.6 Percent in Q1
New-vehicle registrations for the state reached their highest first quarter total since 2008.
SACRAMENTO – The California New Car Dealers Association (CNCDA) reported today that new light vehicle registrations exceeded 400,000 units during the first quarter 2013, the highest first quarter total since 2008. State registration also exceeded the improvement realized by the entire U.S. market.
“The recession that hit California’s new-vehicle market so drastically is finally disappearing from our rear-view mirror,” said Brian Maas, president of the CNCDA. “The comeback by California’s franchised new-car dealers is well underway, and is being led by consumers choosing from among the wide variety of fuel efficient vehicles available.”
The Japanese brands still account for nearly 50 percent of California’s new-vehicle market, but the domestic brands did see a nearly 18 percent increase in registrations. Electric vehicle registrations are also climbing steadily, but still only account for about 1 percent of the market. The demand for all electric vehicles combined is similar to that of the Ford Explorer.
The California new-vehicle market has also been growing at a faster pace than the used market for the past several years. New-vehicle registrations increased 25 percent in 2012, while used registrations were up just 1.9 percent. This trend continued in the first quarter of this year.
The California Auto Outlook First Quarter 2013 Market Report provides comprehensive information on the state’s new- and used-vehicle market. To view the complete report, visit www.cncda.org.
More F&I

Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
F&I Training Fundamentals
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
Not Just Any Tire Will Do
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →