Chevrolet Dealers Urged to Stock Civics, Corollas as Cruze Launch Nears
The Chevrolet Cruze is due to hit showrooms by the end of this month, and General Motors Co. is confident it will make waves in the small-car market — so confident, in fact, the OEM is urging Chevrolet dealers to keep a 2011 Honda Civic and Toyota Corolla on their lots for comparison test drives.
DETROIT — The Chevrolet Cruze is due to hit showrooms by the end of this month, and General Motors Co. is confident it will make waves in the small-car market — so confident, in fact, the OEM is urging Chevrolet dealers to keep a 2011 Honda Civic and Toyota Corolla on their lots for comparison test drives.
Lesley Hettinger, a GM spokesperson, is helping to lead the Cruze’s launch. She said that, despite several headlines to the contrary, the manufacturer will not require its dealers to stock competitors’ vehicles.
“We are encouraging, but not demanding, that dealers have the competing cars on hand,” Hettinger told F&I and Showroom. “We believe the Cruze is going to redefine the small-car category with its amenities, fuel economy and segment-leading safety features.”
The Cruze replaces the smaller Chevrolet Cobalt, which held a 7.3 percent share of U.S. small-car sales as of July. In 2009, the segment represented 17.4 percent of U.S. auto sales, a number that could grow to 18.6 percent by 2014, according to Edmunds.com.
More F&I
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →