PORTLAND, Ore. — Chrome Systems
Inc., a subsidiary of DealerTrack Holdings Inc. and a software and automotive
data provider, today announced the launch of ALG Smart Buyer Pricing, which
provides actual prices new vehicles are selling for on a regional and local
basis.
The new solution is
driven by transactional data, regional information, and rebate and incentive
data provided by Chrome's sister company, Automotive Lease Guide (ALG) Inc. and
is meant to represent the discount a consumer can expect to receive off total
MSRP for any given new vehicle after an average amount of negotiation,
including all cash incentives and other non-finance discounts provided by the
dealer.
ALG Smart Buyer
Pricing can be used by automotive portals and other sites publishing automotive
research as an online consumer-facing market value tool to help buyers make the
best purchasing decisions. It features monthly data updates to ensure
up-to-date and accurate information, including two-year rolling coverage of the
most recent model year and the one immediately preceding it.
"We're proud to
deliver powerful market intelligence to our automotive retailing clients and
the real-world pricing information consumers need, especially in the current
economy," said Pete Batten, general manager of Chrome Systems. "ALG
Smart Buyer Pricing is unique because it is supported by ALG, one of the
industry's most trusted data providers."
