Chrysler Invites 600 Dealers to Apply for Fiat Franchises
Chrysler Group LLC has reached out to 600 dealers in 119 U.S. markets, inviting them to apply for Fiat franchises. The carmaker will host invited dealers at the “Fiat Experience,” an Aug. 30 meeting that will detail the Italian carmaker’s plans to reintroduce the brand to North America.
AUBURN HILLS, Mich. — Chrysler Group LLC has reached out to 600 dealers in 119 U.S. markets, inviting them to apply for Fiat franchises. The carmaker will host invited dealers at the “Fiat Experience,” an Aug. 30 meeting that will detail the Italian carmaker’s plans to reintroduce the brand to North America.
Dealers have until Sept. 22 to apply for agreements. In a statement, the OEM listed several requirements for a successful proposal, including past sales performance in a strong market for small cars, a plan for a separate, Fiat-branded facility and proper capitalization, among others.
“The requirements for Fiat are straightforward: separate sales and display at launch, transitioning to a full dealership facility as the volume grows,” said Peter Grady, Chrysler Group’s vice president of network development and fleet. “Our goal is to establish a retail network appropriately sized to serve the market opportunity.”
The automaker plans to announce its Fiat dealer roster in the fourth quarter. The list of potential markets is as follows:
Alabama
Birmingham
Arkansas
Little Rock
Arizona
Phoenix
Tucson
California
Los Angeles
Orange County
Palm Springs
Riverside
San Diego
San Fernando
San Gabriel
Ventura County
Concord
Oakland
Sacramento
San Francisco
San Jose
San Rafael
Colorado
Denver
Connecticut
Bristol
Hartford
Bridgeport
Stamford
New Haven
Delaware
Wilmington
Florida
Daytona Beach
Ft. Lauderdale-Broward
Fort Myers
Jacksonville
Miami-Dade
Orlando
Sarasota
St. Petersburg
Tampa
New Port Richey
Winter Haven
Palm Beach
Bradenton
Venice
Melbourne
Georgia
Atlanta
Newnan
Hawaii
Honolulu
Illinois
Chicago South
Chicago Central
Chicago North
Chicago West
Collinsville
Indiana
Indianapolis
Gary
Kansas
Kansas City
Kentucky
Louisville
Louisiana
New Orleans
Massachusetts
Boston
Springfield
Worcester
Maryland
Baltimore
Frederick
Washington
Maine
Portland
Michigan
Detroit
Minnesota
Minneapolis
Missouri
St. Louis
Nebraska
Omaha
Nevada
Las Vegas
New Jersey
Bergen-Passaic
Essex N. Union
Mid Union
Morris
Flemington
New Mexico
Albuquerque
New York
Bronx
Brooklyn
Manhattan
Nassau
Queens
South Hampton
Spring Valley
Staten Island
Suffolk
Westchester
Albany
Buffalo
Rochester
Newburgh
North Carolina
Charlotte
Raleigh/Durham
Ohio
Cincinnati
Columbus
Dayton
Cleveland
Akron
Toledo
Oklahoma
Oklahoma City
Tulsa
Oregon
Portland
Pennsylvania
Allentown
Philadelphia
Greensburg
Pittsburgh
Puerto Rico
Rhode Island
Providence
Tennessee
Chattanooga
Memphis
Nashville
Texas
Austin
Houston
San Antonio
Dallas
Fort Worth
El Paso
Utah
Salt Lake City
Virginia
Fredericksburg
Hampton
Norfolk
Richmond
Fairfax
Washington
Seattle
Tacoma
Wisconsin
Milwaukee
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