FI showroom red and grey logo
MenuMENU
SearchSEARCH

CNW: Average Age of Primary Drivers Drops Again

CNW’s June retail automotive summary reveals the average age of new-vehicle primary drivers fell to its lowest level since 2005, a sign that younger buyers are entering the market.

by Staff
June 25, 2013
1 min to read


BANDON, Ore. — In the first half of the year, CNW Research discovered that the average age of primary drivers slipped to 49.6 years old, down from 49.8 years in the same period of 2012 and 50.8 years in 2011.

“That’s welcome news for the auto industry that was on the verge of becoming the manufacturers of products just for the older consumer,” wrote CNW’s Art Spinella in his firm’s June retail automotive summary.

Ad Loading...

The drop in the primary driver’s average age indicates buyers are younger, but it still doesn’t compare to the 1985 average age of 39.2 years, CNW noted. “That was a different era with cars and trucks holding a different level of importance to young Americans,” Spinella wrote.

“Throughout the 1990s, the primary driver age increased, sometimes, by significant amounts year over year. There were years when prices began rising to levels that outstripped the share of income consumers were willing to pay for a vehicle. It was the age of leasing as an alternative to keep monthly payments down.”

Also notable is in comparison with 2005’s numbers, Ford lowered the average age of primary drivers by 11 percent, while the average age for Volswagen/Audi fell 32 percent. Hyundai’s average age of primary drivers rose by 16 percent, which CNW attributes to its release of more upscale models.

 

More F&I

Photo of executive in a sports coat and glasses
Industryby StaffJuly 2, 2026

Amplify 2026 Billed as Turning Innovation Into Results

Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.

Read More →
Woman standing on stage smiling.
F&Iby Lauren LawrenceJuly 1, 2026

Own Your Outcome: F&I in the Digital Customer Journey

Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.

Read More →
$100 bill and magnifying glass on top of paper that says insurance policy terms and conditions.
F&Iby Lauren LawrenceJune 29, 2026

Tariffs Could Raise Insurance Premiums

As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.

Read More →
Ad Loading...
Red toy car sitting on top of coins.
Auto Financeby Lauren LawrenceJune 24, 2026

Smaller Loans, Longer Terms

The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.

Read More →
Under the hood of a Toyota Prius EV Hybrid car.
F&Iby StaffJune 15, 2026

New Lifetime Battery F&I Product Meant to Drive Dealer Traffic

EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.

Read More →
Several illustrations of question marks on a surface
F&IJune 10, 2026

The Psychology Behind Menus That Increase Add-On Sales

There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.

Read More →
Ad Loading...
Man holding magnifying glass over sales volume paper.
F&IMay 29, 2026

Why Your F&I PVR Is Misleading You

Here’s a handy checklist of the numbers to track in 2026 instead.

Read More →
Photo of woman typing on a laptop as she sits on a couch
F&Iby Hannah MitchellMay 29, 2026

Auto Consumer Anxiety Presents Opportunity

A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.

Read More →
Dustin Gingerich standing on stage giving a presentation
F&Iby Lauren LawrenceMay 28, 2026

Humble and Hungry: 12 Rules for an F&I Life

Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.

Read More →
Ad Loading...
Photo of businessman's hands resting on files on a desk
F&Iby John TabarMay 27, 2026

Focus on the Opening

F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.

Read More →