FI showroom red and grey logo
MenuMENU
SearchSEARCH

CNW: Average Age of Primary Drivers Drops Again

CNW’s June retail automotive summary reveals the average age of new-vehicle primary drivers fell to its lowest level since 2005, a sign that younger buyers are entering the market.

by Staff
June 25, 2013
1 min to read


BANDON, Ore. — In the first half of the year, CNW Research discovered that the average age of primary drivers slipped to 49.6 years old, down from 49.8 years in the same period of 2012 and 50.8 years in 2011.

“That’s welcome news for the auto industry that was on the verge of becoming the manufacturers of products just for the older consumer,” wrote CNW’s Art Spinella in his firm’s June retail automotive summary.

Ad Loading...

The drop in the primary driver’s average age indicates buyers are younger, but it still doesn’t compare to the 1985 average age of 39.2 years, CNW noted. “That was a different era with cars and trucks holding a different level of importance to young Americans,” Spinella wrote.

“Throughout the 1990s, the primary driver age increased, sometimes, by significant amounts year over year. There were years when prices began rising to levels that outstripped the share of income consumers were willing to pay for a vehicle. It was the age of leasing as an alternative to keep monthly payments down.”

Also notable is in comparison with 2005’s numbers, Ford lowered the average age of primary drivers by 11 percent, while the average age for Volswagen/Audi fell 32 percent. Hyundai’s average age of primary drivers rose by 16 percent, which CNW attributes to its release of more upscale models.

 

More F&I

Woman in casual clothing sitting at a desk
F&Iby Rick McCormickMarch 31, 2026

Curb The Confusion

Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.

Read More →
Photo of man's hand on laptop computer keyboard with blank screen
F&IMarch 16, 2026

There Is Always one More Product

Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.

Read More →
REGISTER FOR EFI 2026
F&Iby Kate SpataforaMarch 16, 2026

EFI Conference Extends Early Bird Discount as Room Block Nears Capacity

Ethical F&I Manager's Conference will take place at The Cosmopolitan Las Vegas on April 13–15, 2026.

Read More →
Ad Loading...
Industryby StaffMarch 6, 2026

Explore the 12 Rules for an F&I Life at EFI

EFI 2026 will take place April 13–15 at The Cosmopolitan Las Vegas.

Read More →
F&IMarch 4, 2026

Creating Your Own Economy

In this video, Reese Dailey explains how effective follow-up drives better results across the dealership, including increased sales, higher F&I penetration, and stronger customer retention.

Read More →
Industryby StaffMarch 2, 2026

Prove You Can Do F&I at EFI

‘So You Think You Can Do F&I’ is a live role-play contest taking place at the 2026 Ethical F&I Managers Conference.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Industryby Hannah MitchellFebruary 23, 2026

Some Auto Brands Cheaper to Insure

A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.

Read More →
F&IFebruary 13, 2026

Business Office Blueprint

Try following these 20 steps to greater success in the dealer F&I office this year.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 11, 2026

Insurance Shopping on the Rise

A TransUnion study found that relationship-driven sales models proved to be important, as consumers who used an agent had a lower shopping intensity than those going it alone.

Read More →