FI showroom red and grey logo
MenuMENU
SearchSEARCH

CNW Puts September’s Retail Delivery Rate at 14.2 Million

The research firm says September sales are pacing at a 14.5 million annual rate, as consumers put economic concerns on hold until the Presidential election.

by Staff
September 25, 2012
2 min to read


BANDON, Ore. — Based on the first 20 days of September, CNW Research said the industry’s retail deliver rate should come in at 14.2 million units, putting retail sales at 14.5 million units for the year. If the firm’s prediction holds true, the industry should realize a 13 percent increase in reported sales, with deliveries up 11.7 percent.

Same-store sales were about 13 percent higher in the first 20 days vs. a year ago, with closing ratios swelling to 37 percent of floor traffic. Floor traffic, however, has slowed compared to previous months, but the total still tops traffic from a year ago. Among those intending to buy a car, “fuel economy of existing vehicles” (29 percent) was the No. 1 reason they’re in the market, followed by “existing vehicle no longer suitable for driving needs” (21.4 percent).

Ad Loading...

“CNW’s Purchase Path still shows that a majority of consumers who are looking to make a new-vehicle acquisition are planning to remain in the market segment and counting the new vehicle to provide greater fuel efficiency,” wrote CNW’s Art Spinella. “Roughly 18 percent say they are moving from a truck to a car, with 11 percent reporting they intend to move from a car to a truck.”

CNW also reported that September’s jitters index inched up by 0.38 percent. “Americans are putting many of their home-centric economic worries on hold until the Presidential election is over,” Spinella concluded.

As voters await the election, CNW found that the presidential candidates held a bearing on consumers’ expectations for fuel prices, among other major issues. Policies that could improve gas prices put President Obama at negative 37 percent among survey respondents in terms of his likelihood to assist with declining fuel prices, while 21 percent expect Romney to aid with lower costs, according to CNW.

“When asked about each of the home-centric main categories, Governor (Mitt) Romney was viewed as being able to have a quicker positive impact on their lives, while the overall score for President (Barack) Obama was on the negative side of the scale,” Spinella wrote.

 

More F&I

Woman in casual clothing sitting at a desk
F&Iby Rick McCormickMarch 31, 2026

Curb The Confusion

Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.

Read More →
Photo of man's hand on laptop computer keyboard with blank screen
F&IMarch 16, 2026

There Is Always one More Product

Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.

Read More →
REGISTER FOR EFI 2026
F&Iby Kate SpataforaMarch 16, 2026

EFI Conference Extends Early Bird Discount as Room Block Nears Capacity

Ethical F&I Manager's Conference will take place at The Cosmopolitan Las Vegas on April 13–15, 2026.

Read More →
Ad Loading...
Industryby StaffMarch 6, 2026

Explore the 12 Rules for an F&I Life at EFI

EFI 2026 will take place April 13–15 at The Cosmopolitan Las Vegas.

Read More →
F&IMarch 4, 2026

Creating Your Own Economy

In this video, Reese Dailey explains how effective follow-up drives better results across the dealership, including increased sales, higher F&I penetration, and stronger customer retention.

Read More →
Industryby StaffMarch 2, 2026

Prove You Can Do F&I at EFI

‘So You Think You Can Do F&I’ is a live role-play contest taking place at the 2026 Ethical F&I Managers Conference.

Read More →
Ad Loading...
Image of two human hands, one holding the word yes, the other the word no
F&Iby Hannah MitchellMarch 1, 2026

Expect Yes in the F&I Office

It may be human nature to back off when a customer seems to say no to a product or service. But experts say F&I managers should operate as though the answer will be the opposite.

Read More →
Industryby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Industryby Hannah MitchellFebruary 23, 2026

Some Auto Brands Cheaper to Insure

A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.

Read More →
Ad Loading...
F&IFebruary 13, 2026

Business Office Blueprint

Try following these 20 steps to greater success in the dealer F&I office this year.

Read More →