FI showroom red and grey logo
MenuMENU
SearchSEARCH

Cox: Franchised, Independent Dealers See Two Different Markets

Cox Automotive’s latest Dealer Sentiment Index shows a marked disparity in optimism and fear factors between America’s new- and used-car dealers.

September 16, 2019
Cox: Franchised, Independent Dealers See Two Different Markets

Cox Automotive’s Dealer Sentiment Index ticked up two points for franchised dealers and down two points for independent dealers heading into the third quarter.

Photo courtesy Cox Automotive

3 min to read


ATLANTA — According to the Q3 2019 Cox Automotive Dealer Sentiment Index, U.S. automobile dealers view the current market as negative, with an index score of 48.

Analysts noted the slight decrease from Q2’s score of 49 was not statistically significant. The index reading of 48 indicates that slightly more dealers feel that the current market is weak compared to the number who feel the current market is strong.

Ad Loading...

In many measures, however, the assessment of the U.S. auto market depends on what type of dealer you ask. Franchised auto dealers expressed a mostly positive view of the market. Independent dealers offered a different perspective.

Franchised dealers, for example, feel the current market is strong, with an index score of 56, a two-point increase from Q2. Independent dealers, on the other hand, feel the current market is weak, with an index score in Q3 of 46, a two-point decrease from Q2.

Expectations for the next quarter differ between the two groups as well. Franchised dealers continue to believe the market will remain strong, with an index score of 57. Independent dealers, conversely, expect the market to be weak in the next quarter. Their expectations score fell below 50 for only the second time since the CADSI began in Q2 2017.

“Sentiment consistently skews more positive for franchises compared to independents.”

For both groups, expectations for the future market are down from Q2 but still positive. The overall index score fell to 51 in Q3, below last year and last quarter. The decline in expectations was statistically significant from last quarter’s score of 55.

Ad Loading...

“Dealers are becoming less optimistic as they consider the future,” said Cox Automotive Chief Economist Jonathan Smoke. “We also continue to see a big difference in outlook by type of dealer, as sentiment consistently skews more positive for franchises compared to independents.”

When asked about factors holding back their businesses, dealers in aggregate reported no change from Q2 to Q3. “Market conditions” remained in the top spot as the most cited negative factor for both groups. “Competition” held in second place. “Limited inventory” remained No. 3, followed by “credit availability for consumers” and “expenses.”

Limited inventory and credit availability was more of a concern for independent dealers. Twenty-two percent of franchised dealers cited “staff turnover” as a top-five factor compared with only 5% of independent dealers.

Both groups said costs continue to rise but agreed the threat of tariffs on imported vehicles and parts impacting their profitability is their most negative concern. Overall, only 8% of automobile dealers in the U.S. believe tariffs will have a positive impact on business profitability. Conversely, nearly six in 10 franchised dealers believe the impact will be negative. Independent dealers are more likely to see tariffs as having no impact on their business.

For the first time, dealers participating in the quarterly CADSI survey were asked about the state of the U.S. economy. On this front, there was perfect alignment between franchised and independent dealers. Both groups had an index score of 55, meaning more dealers feel the current U.S. economy is strong compared to the number who feel the current economy is weak.

Ad Loading...

Originally posted on Auto Dealer Today

More Showroom

Green road sign that says California Ave
Showroom•by Lauren Lawrence•October 21, 2026

California Sees Quarterly Gains

California’s new-vehicle market saw a boost in hybrids in the third quarter and its first overall quarterly market gain of the year.

Read More →
Silver Subaru STI parked in lot.
Showroom•by Lauren Lawrence•October 14, 2026

New-Vehicle Prices Stay Put

Affordability pressures and model availability shaped new-vehicle sales in September, according to an analysis by Kelley Blue Book.

Read More →
White electric vehicle parked at charging station.
Showroom•by Lauren Lawrence•October 12, 2026

EV Buyer Consideration Shifts

What drives American consumers to purchase an electric vehicle is shifting as the question moves away from Should I?' to 'Which features and experience do I want to have?'

Read More →
Ad Loading...
Door handle in interior of new-looking vehicle
Showroom•by Hannah Mitchell•October 1, 2026

Year-to-Date Auto Sales Holding Their Own

A forecast through August shows that automakers have shifted strategies to keep deliveries and revenues up despite tariffs and other economic challenges.

Read More →
Interior of BMW ix3 electric SUV with hilly landscape seen through windshield
Showroom•by Hannah Mitchell•September 28, 2026

Slow to Robo

Ten years of polling consumers shows autonomous vehicles’ profiles have risen considerably, but even more people now want at least some level of control if they go that route.

Read More →
Photo of red SUV parked outside a car dealership after dark
Showroom•by Hannah Mitchell•September 9, 2026

Dealers a Little Down

A third-quarter Cox Automotive survey finds them in a mixed mood, bummed by fallen customer traffic but encouraged by better profits, costs and EV interest.

Read More →
Ad Loading...
Silver car driving down road with graphic that says “Europe Plugs In”
Showroom•by Lauren Lawrence•September 9, 2026

European EV Sales Skyrocket

The EV market on the continent held strong in July with almost 25% of new-car sales being fully electric units, a stark contrast to the U.S., where EV sales declined about 42%.

Read More →
Mitsubishi shadow line-up
Showroom•by Hannah Mitchell•August 25, 2026

Mitsubishi Unveils U.S. Plan

The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.

Read More →
A rear view of a red Hyundai Elantra
Showroom•by Hannah Mitchell•August 17, 2026

Used Lots Getting the Business

Many consumers are seeking out the units to save money, and the demand – higher in July than normal – is keeping supply limited and prices up.

Read More →
Ad Loading...
outside shot of two trucks in front of a body of water with a cloudy sky
Showroom•by Lauren Lawrence•July 29, 2026

Used Market Stabilizes

The Carfax Used Car Index noted a major drop in used-vehicle price increases in July after several months of hikes.

Read More →