NASHVILLE — Dataium, an aggregator of in-market automotive shopper behavior, has a new leadership team with the addition of marketing and IT specialist Angie Sherrell and business strategist Peter Fontaine.

Sherrell will now service as a managing director of revenue and client development, while Fontaine was appointed as the company’s managing director of finance and operations. They will work closely with company co-founders Eric Brown and Jason Ezell to support Dataium’s growth goals over the coming years.

Sherrell’s 30-year career spans all facets of automotive marketing. She previously developed Dataium’s Media Services Group, which focused on the creation of new services to support the company's advertising and marketing. Prior to joining Dataium, she served as president of GS Marketing in Houston, where she specialized in direct marketing, digital marketing strategy, and the optimization of business processes.

For the last 20 years, Fontaine’s career has focused on business strategy development, change management and process improvement within multi-million dollar corporations. His extensive expertise and international experience will aid the company in its continuous improvement and effective execution of business solutions.

“Peter and I are excited to continue building on Dataium’s strong foundation,” said Sherrell. “Dataium is doing some amazing things, and we have an incredibly talented and capable team ready to shape the future of the industry.”