ATLANTA — Cox Automotive announced plans to merge Dealer.com’s advertising technology as well OEM and advertising partnerships with Haystak’s customer service model later this year.

Dealer.com will use Haystak’s customer service model to further strengthen its overall advertising solution while existing Haystak clients will continue to receive the same service but under the dealer.com brand.

“As stand-alone products, Dealer.com and Haystak are already the best there is in automotive retail advertising,” said Mark O’Neil, COO of Cox Automotive. “Bringing them together makes the Dealer.com Advertising solution simply untouchable in terms of technology, data and service. This combination provides an enormous competitive advantage for our clients.”