DealerStrong Releases 2017 Special Finance Benchmark Report
Developed in partnership with ProMax Unlimited, DealerStrong’s 2017 Special Finance Benchmark Report includes metrics derived from more than 300,000 new- and used-car dealership transactions.


DealerStrong has released its annual Special Finance Benchmark Report, a tool dealers can use to compare their operations to stores and groups in the 75th percentile of subprime sales and finance. Photo courtesy SeniorLiving.org
EVANSVILLE, Ind. — Automotive consulting and training company DealerStrong has released the 2017 Special Finance Benchmark Report, powered by Promax Unlimited.
DealerStrong releases their Special Finance Benchmark Report on an annual basis. It was designed to serve as a useful comparison tool to help dealers identify areas where they could be adding more profit to their bottom line through their special finance operations. The metrics it contains are derived from over 300,000 dealership transactions and include both franchise and independent operations.
“You can only manage what you measure, so you need guides or benchmarks to give you a basis for comparison,” said DealerStrong CEO Greg Goebel. “A key in examining this report is to keep in mind that these benchmarks identify what dealers in the 75th percentile are accomplishing — not just the averages.”
DealerStrong is a national retail automotive training and consulting company that works with clients to maximize their efforts and profits in the areas of special finance, marketing, BDC, HR and accounting. The company releases this data annually to the entire industry; however, DealerStrong clients have access to ongoing and expanded proprietary data.
To download this year’s report, click here.
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