Dealix Hires Peter Wilson as Executive Director for UsedCars.com
The Dealer Services Group of Automatic Data Processing Inc. announced Tuesday that its Dealix business unit hired Peter Wilson as executive director of UsedCars.com, an automotive shopping site.
HOFFMAN ESTATES, Ill. — The Dealer Services Group of Automatic Data Processing Inc. announced Tuesday that its Dealix business unit hired Peter Wilson as executive director of UsedCars.com, an automotive shopping site.
Peter Wilson is a senior executive with more than 15 years of expertise in online automotive marketing. Prior to joining Dealix, he was director of business development and strategy at SmartAuction, a business unit of Ally Financial. Additionally, he has managed the “Autos” channel of MSN.com for Microsoft. He has also managed various e-commerce businesses for Reynolds & Reynolds over the course of nine years, starting with DealerNet.com, which he co-founded in 1994 prior to selling to Reynolds.
“Both auto shoppers and dealers are recognizing that UsedCars.com is an important resource. Site visitors grew 70 percent year over year and inventory available to them more than doubled. ADP and Dealix are focused on making UsedCars.com is a leading destination for pre-owned shoppers and hiring an executive of the caliber of Peter Wilson clearly demonstrates our commitment to this goal,” said Anna Zornosa, executive vice president and general manager of Dealix.
“I am thrilled about the opportunity to contribute to the success of UsedCars.com. Their recent agreements with Hertz and Nissan, combined with their significant investments in new, cutting-edge products such as ‘Buyers Insight,’ show the tremendous potential of this business,” Wilson said.
More F&I
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →