Dent Wizard Hires Regional F&I Director
Sonny Mondia will manage the F&I product provider’s Midwestern U.S. region, as well as the Canadian market. He will report to Dent Wizard’s National F&I Director Aaron Cooper.

ST. LOUIS — Dent Wizard International has hired Sonny Mondia as regional finance and insurance director to manage the Midwestern U.S. and Canadian markets.
Operating from his office near Chicago, Mondia will focus on selling Dent Wizard’s growing portfolio of F&I products and programs, including Ding Shield, the ding and dent repair product, and Ding Shield Preferred, the recently-introduced product that covers all aspects of Ding Shield, plus windshield chip repair and cosmetic alloy wheel repair.
Mondia will join existing regional F&I directors John Saro from the Western territory, Harlan Daniel from the Mid-South territory, Matt Trudeau from the Northeast territory and Jonathan Himmelwright from the Southeast territory. He will report to Dent Wizard’s National F&I Director Aaron Cooper.
“Dent Wizard’s F&I products and programs continue to grow in popularity across North America,” Cooper said. “Sonny will bring experience and expertise to the important Midwest and Canada markets, where there’s an increasing demand for incremental revenue opportunities in dealership F&I offices.”
Mondia brings to Dent Wizard 20 years of experience in the automotive financing field, holding positions as finance manager, sales manager, and, most recently, business development manager for LoJack Corp,, the publicly traded provider of vehicle tracking and recovery systems.
More F&I

Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
F&I Training Fundamentals
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
Not Just Any Tire Will Do
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →