Dent Wizard Rolls Out New F&I Programs
Road hazard tire-and-wheel, key protection with Tile Technology and optional add-on coverages highlight the F&I product provider’s new offerings.
ST. LOUIS – Dent Wizard International is expanding beyond the appearance protection menu offerings it’s known for with the introduction of three new F&I programs.
The new lineup begins with AlwaysNu, which features base coverage for road hazard tire-and-wheel, cosmetic wheel repair, roadside assistance service and rental car reimbursement of up to $50 per day. Customers have the option to add any or all of the following coverages: dent repair with a hail benefit; windshield repair; interior repair; and key protection featuring Tile technology.
Tile uses Bluetooth to communicate with an easy-to-use companion app on a smartphone or tablet.
The F&I product provider also rolled out Nu Key, a key protection product featuring Tile, key lockout service, roadside assistance and rental car reimbursement of up to $50 per day.
Also included in the rollout is Ding Shield One, which features base coverage for dent repair, plus a hail benefit and rental car reimbursement of up to $50 per day. Buyers can also add cosmetic wheel repair; windshield repair; interior repair; cosmetic bumper repair; and key protection featuring Tile.
“These new F&I programs allow us to apply our proven customer service, product reliability and technician expertise beyond cosmetic reconditioning,” said Lindsey Bird, Dent Wizard’s senior vice president of F&I. “F&I managers can now offer their customers more of the right choices in easy-to-buy programs that let them drive off the lot with greater peace of mind. Customers are protected from the unexpected incidents that affect the safety, appearance, operation, and value of their new purchase.”
More F&I

How AI-Powered Coaching Is Transforming F&I Performance
See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Read More →
Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →