FI showroom red and grey logo
MenuMENU
SearchSEARCH

Detroit Street Electrified

Officials say quarter-mile section is first in the country to charge EVs as they pass over.

November 30, 2023
Detroit Street Electrified

Detroit street section is equipped with inductive charging coils installed below the road surface that charge EVs fitted with receivers as they pass over.

IMAGE: City of Detroit

2 min to read


A quarter-mile section of a Detroit street now charges electric vehicles that pass over it in what’s said to be the first such charging roadway in the U.S.

The section of 14th Street in Detroit’s Corktown neighborhood has been electrified via inductive charging in a partnership between the city and the Michigan Department of Transportation.

Ad Loading...

Roads have been outfitted with charging capabilit in parts of Asia, and at least one is planned in Europe, where Sweden is mapping out an charging-road system.

Israel-based Electreon was awarded the contract to electrify a combined mile of Detroit streets, a quarter of which is has been finished. The city and the MDOT opened the section on Wednesday, calling it a “milestone in the future of mobility.”

Via a magnetic field, inductive-charging coils under the street power up EVs carrying Electreon receivers, the entities said in a press release. The technology works either when the vehicle is in motion or parked. They’ll observe how the project works in order to test and perfect the technology before extending it to a broader system of streets.

Electreon Vice President of Business Development Stefan Tongur said the project can help increase EV adoption, which has been slow to take off among the general consumer population in the U.S., partly due to limited charging infrastructure and especially in less urban areas.

“… we'll demonstrate how wireless charging unlocks widespread EV adoption, addressing limited range, grid limitations, and battery size and costs. This project paves the way for a zero-emission mobility future, where EVs are the norm, not the exception."

Ad Loading...

Originally posted on Auto Dealer Today

More Showroom

outside shot of two trucks in front of a body of water with a cloudy sky
Showroomby Lauren LawrenceJuly 29, 2026

Used Market Stabilizes

The Carfax Used Car Index noted a major drop in used-vehicle price increases in July after several months of hikes.

Read More →
Twilight of white hybrid car.
Showroomby Lauren LawrenceJuly 22, 2026

California Hybrids Reach State Record

The Golden State still leads the country in electric-vehicle registrations, but much like the rest of the U.S. its hybrid market share is up while full electrics stabilize after a dramatic first-quarter dip.

Read More →
White meeting room in car dealership with rims displayed on wall and projected screen
Showroomby Hannah MitchellJuly 22, 2026

My Mercedes in the U.S.

The German brand debuted its studio dealership concept for the first time in the states in Los Angeles, tapping Americans’ penchant for creative distinctions.

Read More →
Ad Loading...
Photo of parked cars of various types for sale on a lot
Showroomby Hannah MitchellJuly 20, 2026

Used Sales Hit Summer Drag

The vacation season, combined with high prices, has dented deliveries and added to inventories, though supply is still slim enough to keep listings elevated.

Read More →
desert road with cars driving away, Rebates Incoming with red star graphic, F&I and Showroom logo
Showroomby Lauren LawrenceJuly 15, 2026

California Launches EV Rebate Program

Participating automakers are matching the state's $13.5 million investment in new electric-vehicle rebates scheduled to take effect later this summer.

Read More →
Aerial shot of a car dealership
Showroomby Hannah MitchellJuly 13, 2026

OEM Poll Sees Industry Evolution

Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.

Read More →
Ad Loading...
Photo of cars lined up on lot
ShowroomJuly 10, 2026

The Trade-In Paradox

Retailing older cars with confidence in today’s market is a matter of establishing and following a clear process that can turn greater profit for auto dealers as they aim to meet used-unit hunger.

Read More →
Phot of a dark Kia vehicle interior with steering part of steering wheel and dashboard
Showroomby Hannah MitchellJune 29, 2026

Focus on Vehicle Cabins

The market for interior materials will grow in coming years as automakers look to meet consumer demand while staying competitive with changeups to sourcing and included features.

Read More →
Photo of multiple new SUVs on a car dealership lot
Showroomby Hannah MitchellJune 22, 2026

State Follows Federal Warning on Auto Ads

The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.

Read More →
Ad Loading...
Map of Europe next to back of EV car.
Showroomby Lauren LawrenceJune 22, 2026

European EV Market Hits Record

Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.

Read More →