SUNNYVALE, Calif. & DETROIT — The Detroit Trading Company was selected to handle the vehicle inventory and lead operations for Yahoo! Autos, both companies announced last week.

In this new role, Detroit Trading Company will aggregate millions of new- and used-vehicle listings in a feed from thousands of dealers across the nation onto Yahoo! Autos. This uniform feed will allow consumers to connect directly to dealerships by phone or by submitting a Web form. Additionally, Detroit Trading Company will be responsible for the distribution of consumers’ new-car quote requests generated using Yahoo! Autos new car price quote process, which allows consumers to receive pricing from up to five local dealers.

“The relationship with Detroit Trading Company helps Yahoo! Autos better serve our users by providing access to potentially every dealership in the United States,” said Brandon Huff, vice president of commerce at Yahoo!. “Detroit Trading’s depth of inventory listings and distribution footprint offers consumers multiple options for interaction with the dealers and creates a better buying experience.”

Detroit Trading’s President and CEO Don Campbell added, “Our respective teams work very well together, and I am confident that our relationship will produce positive results for both companies and contribute to Yahoo!’s efforts in delivering a world-class consumer experience.”