Ducati Unveils Pricing for 2010 Multistrada 1200
Ducati North America announced Tuesday pricing for the new 2010 Multistrada 1200, which will begin at $14,995.
CUPERTINO, Calif. –Ducati North America announced Tuesday pricing for the new 2010 Multistrada 1200, which will begin at $14,995.
Recently unveiled at the EICMA Milan Motorcycle Show, the Ducati Multistrada 1200 is already being hailed as a “game changer.” Four days after the launch, the Multistrada 1200 was officially voted “Most Beautiful Bike in Show” by more than 20,000 show attendees.
The Multistrada 1200 will be priced at $14,995. The bike 1200 has 150hp, 87.5lb/ft of torque, a phenomenally light weight of 417lbs, ride by wire throttle control, keyless ignition, on and off road capability, 50mm Marzocchi forks and much more. In addition, there will be three option packages available to consumers.
The revolutionary Bosch-Brembo ABS system will be available for the Multistrada 1200; a first for Ducati which will reinforce the brand’s reputation for world-class stopping power.
The ABS system is one of the three available option packages for the bike, and will carry an MSRP of $16,495.
The second option package for the Multistrada 1200 is the “S Sport” package. This package will include the Bosch-Brembo ABS system; as well as Ducati Traction Control, and the Ducati-Ohlins Electronic Suspension system. The “Sport” version of the “S” moniker comes from the inclusion of carbon fiber air intakes, cam belt covers, rear hugger and lateral air extractors. MSRP for the bike with the “S Sport” package is $19,995.
For the touring fan, the Multistrada is also available with the “S Touring” package. The “S Touring” model is identical to the “S Sport” package, except instead of the additional carbon fiber accessories this model includes side luggage, a center stand and heated grips. The “S Touring” package also carries an MSRP of $19,995.
Delivery of the Multistrada 1200 will begin in spring 2010. For more information on this new model, and the rest of the 2010 Ducati range, visit www.ducatiusa.com.
More F&I
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →