NORCROSS, Ga. — F&I product provider EasyCare has appointed Steven Spivey as director of new business development, the company announced this week.

Spivey will be responsible for expanding EasyCare’s partnership opportunities with independent agencies, and helping them develop their business and cultivate better relationships with their dealership customers.

“EasyCare is uniquely positioned within the industry because we don’t only focus on F&I. We provide a complete suite of benefits and technology designed specifically to help dealers create more passionate employees and customers and to help agencies assist their dealers in getting what they want and need from their franchises,” Spivey said. “I have the exciting role of engaging with industry leaders and innovators across the nation to help them succeed in their individual businesses.”

Spivey brings more than a decade of experience of in-agency, and dealer-facing management experience, having worked on a national and then regional basis as vice president of CNA National. He also brings more than 21 years of experience in implementing training and professional development programs in the automotive industry, the company noted.

“Steven has an unparalleled reputation in the industry for his phenomenal track record of helping agents succeed,” said Larry Dorfman, chairman and CEO of EasyCare. “He has a great work ethic and his values align with ours here at EasyCare; he’s a great fit for the company and we’re excited to see how he helps our agency partners and dealerships grow.”