NORCROSS, Ga. — F&I product provider EasyCare announced that Sally Freeman has joined the company as vice president of agency experience.

Freeman brings 13 years of experience in the agency space. She joins EasyCare in the midst of an ongoing campaign to add more agents to its roster.

“We are pleased to welcome Sally to the EasyCare family,” said EasyCare CEO Larry Dorfman. “We could not have asked for a more qualified person to help build meaningful and productive relationships with our growing network of independent agents.”

Freeman describes her experience in the agency channel as professionally and personally fulfilling. She noted that agents working in today’s market face a number of daunting challenges, particularly as manufacturers put increasing pressure on dealers to sell factory-branded F&I benefits. She pledged to help agencies remain competitive in a changing market.

“The competitive landscape has evolved significantly in the past few years, as nearly every manufacturer now has a full suite of ancillary offerings, and they are providing incentives that agents often can’t compete with,” she said. “Agents need more support than ever, and EasyCare is committed to providing that on every level. Our retention tools are superior to anything I’ve seen in the marketplace. We have the ability to show exactly how much additional service, sales and F&I revenue dealers generate when using these tools, and the numbers are significant. That’s a powerful message.”