FI showroom red and grey logo
MenuMENU
SearchSEARCH

Edmunds.com Forecasts Best April for Car Sales Since 2007

Edmunds.com expects the industry to finish out April with a 15.2 million SAAR, marking the best April sales month since 2007.

by Staff
April 25, 2013
2 min to read


SANTA MONICA, Calif. — Edmunds.com expects new-car sales to reach 1.307 million units in April for an estimated seasonally adjusted annual rate (SAAR) of 15.2 million light vehicles.

If the firm’s prediction holds, the industry will have realized a 10.4 percent increase in sales vs. April 2012. Compared to March, sales would be down be down 10 percent. 

Ad Loading...

“We’re forecasting the best April car sales since 2007, and that’s consistent with the strong growth we’ve seen in the last several months,” says Edmunds.com Senior Analyst Jessica Caldwell. “Sales are almost back to pre-recession levels, so as long as automakers keep reporting their best sales in at least five years, we’ll continue to be in good shape.”


SALES VOLUME FORECAST, BY MANUFACTURER

Sales Volume

Apr-13 Forecast

Apr-12

Mar-13

Change from Apr 2012*

Change from Mar 2013*

GM

237,835

213,387

245,950

11.5%

-3.3%

Ford

208,842

179,658

235,643

16.2%

-11.4%

Toyota

183,933

178,044

205,342

3.3%

-10.4%

Chrysler Group

156,194

141,165

171,603

10.6%

-9.0%

Honda

132,520

122,012

136,038

8.6%

-2.6%

Nissan

92,976

71,329

137,726

30.3%

-32.5%

Industry

1,306,901

1,183,866

1,452,269

10.4%

-10.0%

*NOTE: April 2013 had 25 selling days, April 2012 had 24 and March 2013 had 27.


Edmunds.com estimates that retail SAAR will come in at 12.4 million vehicles in April, with fleet transactions accounting for 18.7 percent of total sales. An estimated 3.25 million used cars will be sold in April for a SAAR of 37.0 million (compared to 3.43 million – or a SAAR of 36.7 million – used car sales in March).

Leading the way, Edmunds.com projects, will be Nissan, which the firm expects will have a bigger year-over-year sales increase (30.3 percent) than any other major automaker. Nissan will achieve this distinction despite incurring the biggest sales decrease (down 32.5 percent) of any automaker from March to April. This anomaly can be attributed to Nissan’s annual practice of aggressively pushing sales to close out its fiscal year, which ended in March.

Ad Loading...

Market Share

Apr-13 Forecast

Apr-12

Mar-13

Change from April 2012
(Percentage pts.)

Change from March 2013
(Percentage pts.)

GM

18.2%

18.0%

16.9%

0.2%

1.3%

Ford

16.0%

15.2%

16.2%

0.8%

-0.2%

Toyota

14.1%

15.0%

14.1%

-1.0%

-0.1%

Chrysler Group

12.0%

11.9%

11.8%

0.0%

0.1%

Honda

10.1%

10.3%

9.4%

-0.2%

0.8%

Nissan

7.1%

6.0%

9.5%

1.1%

-2.4%


Edmunds.com also found that even as most automakers manage to increase sales year over year, Hyundai and Kia will stand out in April for delivering fewer sales than in 2012. As a result, Hyundai/Kia will see its U.S. sales share drop a full percentage point from 9.3 percent in April 2012 to 8.3 percent this month.


More F&I

Photo of notepad and pen next to computer keyboard on desktop
F&IApril 13, 2026

Control in Sales Is an Illusion

Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.

Read More →
Photo of external keyboard on office deak next to window
F&IApril 7, 2026

The Limited Warranty Game

Bringing it in-house benefits the dealership and its customers.

Read More →
Woman in casual clothing sitting at a desk
F&Iby Rick McCormickMarch 31, 2026

Curb The Confusion

Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.

Read More →
Ad Loading...
Photo of man's hand on laptop computer keyboard with blank screen
F&IMarch 16, 2026

There Is Always one More Product

Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.

Read More →
REGISTER FOR EFI 2026
F&Iby Kate SpataforaMarch 16, 2026

EFI Conference Extends Early Bird Discount as Room Block Nears Capacity

Ethical F&I Manager's Conference will take place at The Cosmopolitan Las Vegas on April 13–15, 2026.

Read More →
Industryby StaffMarch 6, 2026

Explore the 12 Rules for an F&I Life at EFI

EFI 2026 will take place April 13–15 at The Cosmopolitan Las Vegas.

Read More →
Ad Loading...
F&IMarch 4, 2026

Creating Your Own Economy

In this video, Reese Dailey explains how effective follow-up drives better results across the dealership, including increased sales, higher F&I penetration, and stronger customer retention.

Read More →
Industryby StaffMarch 2, 2026

Prove You Can Do F&I at EFI

‘So You Think You Can Do F&I’ is a live role-play contest taking place at the 2026 Ethical F&I Managers Conference.

Read More →
Image of two human hands, one holding the word yes, the other the word no
F&Iby Hannah MitchellMarch 1, 2026

Expect Yes in the F&I Office

It may be human nature to back off when a customer seems to say no to a product or service. But experts say F&I managers should operate as though the answer will be the opposite.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →