Edmunds: New-Vehicle Prices Hit New High in April
Edmunds analysts say it keeps getting harder for shoppers to afford a new car as prices continue to rise and interest rates remain elevated.

Edmunds analysts calculated an average new-car price of $36,718 in April, driven by “harsh” economic conditions, including four straight months in which interest rates averaged at least 6%.
Photo by Vladislav Reshetnyak via Pexels
SANTA MONICA, Calif. — Rising prices and tightened credit conditions continued to place pressure on the new-vehicle market in April, according to the car shopping experts at Edmunds. The average price of a new car is expected to climb to $36,718 in April, the highest level seen so far in 2019.
April also marked the fourth straight month of the year that interest rates hovered above 6%. According to Edmunds data, the annual percentage rate on financed new vehicles is expected to average 6.28% in April compared with 5.58% last year and 4.40% five years ago.
“April sales were a bit dampened by the harsh financing conditions we’ve been seeing in the new car market,” said Jessica Caldwell, Edmunds’ executive director of industry analysis. “Shoppers are really starting to feel the pinch as prices continue to creep up and interest rates loom at post-Recession highs.”
According to Edmunds data, zero percent finance offers continued to be tough to come by in April, constituting only 3.20% of financed transactions in 2019, compared to 7.64% in 2018 and 7.38% five years ago. But Edmunds experts note that this might change heading into the summer holiday selldown season.
“Slower April sales didn’t do much to eat into the industry’s mounting inventory levels, so we might start to see manufacturers and dealers begin to loosen the reins on incentives closer to Memorial Day weekend in an attempt to rekindle demand,” said Caldwell.
Originally posted on Auto Dealer Today
More Showroom

California Hybrids Reach State Record
The Golden State still leads the country in electric-vehicle registrations, but much like the rest of the U.S. its hybrid market share is up while full electrics stabilize after a dramatic first-quarter dip.
Read More →
My Mercedes in the U.S.
The German brand debuted its studio dealership concept for the first time in the states in Los Angeles, tapping Americans’ penchant for creative distinctions.
Read More →
Used Sales Hit Summer Drag
The vacation season, combined with high prices, has dented deliveries and added to inventories, though supply is still slim enough to keep listings elevated.
Read More →
California Launches EV Rebate Program
Participating automakers are matching the state's $13.5 million investment in new electric-vehicle rebates scheduled to take effect later this summer.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
The Trade-In Paradox
Retailing older cars with confidence in today’s market is a matter of establishing and following a clear process that can turn greater profit for auto dealers as they aim to meet used-unit hunger.
Read More →
Focus on Vehicle Cabins
The market for interior materials will grow in coming years as automakers look to meet consumer demand while staying competitive with changeups to sourcing and included features.
Read More →
State Follows Federal Warning on Auto Ads
The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.
Read More →
European EV Market Hits Record
Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.
Read More →
Used EVs Outpace New
While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.
Read More →