SANTA MONICA, Calif. — Edmunds.com has updated its mobile app with a new feature that allows shoppers to send text messages to dealers.

Edmunds texting solution uses a phone’s native texting platform, meaning all smartphones are capable of messaging dealers without relying on any other apps. Edmunds says that 34% of car shoppers told the company that they would prefer text messaging with dealers over phone calls and email.

“More and more shoppers are turning to text messaging for their customer service needs,” said Seth Berkowitz, Edmunds.com president. “Edmunds.com’s app seamlessly integrates text messaging to thousands of dealers nationwide, so now consumers can text a sales or service inquiry and receive a timely, customized response from a dealership representative.”

Users of the app can also receive instant video and picture messages from dealerships for vehicles on the dealer's lot. When a shopper no longer wants to text with a dealer they can opt out of a conversation at any time by typing “STOP.”

In addition to the new messaging feature, the Edmunds app allows shoppers to browse and identify inventory in their area, get upfront price guarantees on cars in stock through Edmunds Price Promise and crunch numbers using the monthly payment calculator.

Download the Edmunds free car shopping app here.