FOOTHILL RANCH, Calif. — “Deal-making” solution provider eLEND Solutions has added two auto finance veterans to its sales team. They include Joe Peterson, who will serve as chief sales officer, and Flory Hunsaker, who will serve as regional sales director.

The new hires will lead the formation of eLEND’s national sales team as the company prepares for the rollout of its next-generation F&I solution, which officials said will help dealers complete profitable deals in record time while reducing costly loan rewrites. The new solution will launch in the second quarter, according to the company.

“I call Joe and Flory the ‘dynamic duo.’ They come to eLEND after working together to build a huge and successful portfolio of over 9,000 dealer customers,” said eLEND Solutions CEO Pete MacInnis. “They will be instrumental as we usher in this exciting new phase in our growth. Their deep experience in both the auto retailing and financing space and impressive past successes perfectly position them to bring our innovative new products and services to market.”

Peterson and Hunsaker are building a sales team designed to help dealers reduce costs and streamline the car-buying experience with products that crunch millions of pieces of data into a user-friendly platform. “Joining eLEND Solutions to help dealers bridge the gaps in the current auto finance process and simplify what is currently an incredibly complex and inefficient process is an opportunity I deeply relish,” said Peterson.

 Peterson’s career spans 30-plus years in the automotive brand, retail and finance space. During that time, he has held key leadership positions with companies such as Gateway One, Reynolds & Reynolds, and Capital One, among others. According to officials, Peterson is known for his ability to use trend-based market analysis to boost market share and revenue. 

“We’re excited to help bring forth the next chapter of eLEND Solutions to dealers and can’t wait to show customers what we have in store for the future of automotive retail and lending — from innovations in workflow and decisioning to streamlining the process of making the best match between customer and lender,” said Hunsaker.

Hunsaker brings 25 years of experience in the automotive finance industry, including a decade at Gateway One. There she rose through the ranks based on her excellence in sales, new market development and leadership, according to eLEND officials. She most recently served as regional vice president for Gateway’s Southwest region, where she built a highly successful sales team that was responsible for more than $80 million in monthly loan originations.

“The scientific approach that eLEND Solutions brings to such challenges is the reason we joined this team — and what makes the company a key transformative player heading into the future,” Peterson added.