WESTERVILLE, Ohio — TecAssured LLC announced the addition of Sherry Etheridge as director of client relations. Executives said Etheridge will be heading up all client support efforts, including customer service, operational support, and onboarding of new clients.
“I am excited to join the TecAssured team and be a part of such a rapidly growing company with so much to offer,” said Etheridge. “This is an amazing opportunity to apply my business knowledge, and years of industry experience, and play a pivotal role in their continued expansion and success.”
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Etheridge brings experience in operations in the automotive aftermarket product space, most recently as a product and program analyst for a leading F&I product administrator. She has also worked at BMW Financial Services and Fidelity Investments in other operations, client relations, and support roles.
“We are excited to welcome Sherry to TecAssured,” said Joseph Pesce, CEO of TecAssured. “We have grown exponentially in the past year and her position will have an immediate impact for our clients and partners. With Sherry onboard, and her specialized experience, TecAssured can expand client services and help us continue to manage this growth.”
Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.
Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.
Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.
In this video, Reese Dailey explains how effective follow-up drives better results
across the dealership, including increased sales, higher F&I penetration, and
stronger customer retention.
It may be human nature to back off when a customer seems to say no to a product or service. But experts say F&I managers should operate as though the answer will be the opposite.
Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.
