FI showroom red and grey logo
MenuMENU
SearchSEARCH

EV Adoption Spotty, Affordability to Be the Same

Some states move steadily toward EV future while others move in the other direction.

September 5, 2023
EV Adoption Spotty, Affordability to Be the Same

J.D. Power said that EV affordability improved 15 index points in the first half of the year but was skewed by a series of Tesla price cuts.

IMAGE: Pixels/Pixabay

2 min to read


A gap is growing between areas of the country that are switching from gas-powered to electric vehicles at a steady clip compared to those that aren’t as EV sales have now reached 8.6% of new-vehicle retail sales.

A J.D. Power study found that year-over-year, EV adoption had a modest one index point national bump in the first half of the year to 21 on a 100-point scale. The 10 states with the greatest EV adoption also increased, but the 10 states with the slowest adoption rates fell.

Ad Loading...

Adoption rates will continue to be uneven through at least 2035, J.D. Power forecasts. It predicts that California will achieve an astounding 94% EV share by then, automaking center Michigan just 41%, and North Dakota still under 20%.

Affordability, which has consistently been a major obstacle to EV adoption, will prove volatile over the forecast period. J.D. Power said that affordability improved 15 index points in the first half of the year but was skewed by a series of Tesla price cuts. It said that as other automakers debut more  EVs, affordability levels will fluctuate.

States that have been quick to offer EV purchase incentives and to build up charging infrastructure have had the greatest adoption rates, J.D. Power says. They are California, Washington, Hawaii, Oregon, Nevada, Maryland, Arizona, Colorado, Utah and Massachusetts. Those with the lowest adoption rates are Michigan, Iowa, Kansas, Arkansas, Mississippi, Wyoming, Louisiana, the Dakotas and West Virginia, their rates falling on average in the first half of 2023.

LEARN MORE: NADA President Talks EV Push

Originally posted on Auto Dealer Today

More Showroom

Aerial shot of a car dealership
Showroomby Hannah MitchellJuly 13, 2026

OEM Poll Sees Industry Evolution

Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.

Read More →
Photo of cars lined up on lot
ShowroomJuly 10, 2026

The Trade-In Paradox

Retailing older cars with confidence in today’s market is a matter of establishing and following a clear process that can turn greater profit for auto dealers as they aim to meet used-unit hunger.

Read More →
Phot of a dark Kia vehicle interior with steering part of steering wheel and dashboard
Showroomby Hannah MitchellJune 29, 2026

Focus on Vehicle Cabins

The market for interior materials will grow in coming years as automakers look to meet consumer demand while staying competitive with changeups to sourcing and included features.

Read More →
Ad Loading...
Photo of multiple new SUVs on a car dealership lot
Showroomby Hannah MitchellJune 22, 2026

State Follows Federal Warning on Auto Ads

The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.

Read More →
Map of Europe next to back of EV car.
Showroomby Lauren LawrenceJune 22, 2026

European EV Market Hits Record

Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.

Read More →
Person pumping gas into car.
Showroomby Lauren LawrenceJune 17, 2026

Used EVs Outpace New

While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.

Read More →
Ad Loading...
Dodge emblem on orange vehicle
Showroomby Hannah MitchellJune 15, 2026

New Vehicles Down for Most Brands

Healthy May sales cut into inventory as automakers kept a tight reign on supply, though some brands ended the month with excess units on the ground.

Read More →
Photo of the back of an electric Mercedes
Showroomby Hannah MitchellJune 10, 2026

Auto Prices Ride May Moderation

Flat ATPs and asking prices clocked in below long-term averages for the month, though some segments saw significant price gains, reported Cox Automotive.

Read More →
Orange Mitsubishi car on grass
Showroomby Lauren LawrenceJune 8, 2026

Mitsubishi Sets Growth Strategy, Structural Transformation

The Japanese automaker aims to 'strengthen products and technologies that embody its brand identity,' focus on its strongest markets and expand value-chain businesses 'that leverage its unique strengths.'

Read More →
Ad Loading...
inside of car, view of steering wheel with hands on it driving
Showroomby Lauren LawrenceMay 29, 2026

Affordable, Safe Cars for Teen Drivers

Families looking to balance affordability and safety in vehicles for their teen drivers can look to the updated list of recommended vehicles by IIHS and Consumer Reports.

Read More →