MENU
SEARCHThe information services firm announced that John DeMarco has joined the company as senior vice president of automotive sales. He brings 27 years of leadership experience, having held a number of senior leadership roles at firms like CDK Global and Ford Motor Co.
SCHAUMBURG, Ill. — Experian today announced the appointment of John DeMarco as senior vice president of automotive sales. He is responsible for driving growth strategies and leading responsive teams to deliver client solutions for vehicle OEMs and dealerships.
DeMarco brings more than 27 years of leadership experience, having held a number of senior leadership roles at major global companies such as CDK Global (formerly ADP Dealer Services) and Ford Motor Co.
“Our automotive sales division has a long history of providing exceptional client service while delivering the analytics-based products and services they need to be successful,” said John Gray, president of Experian Automotive. “John’s demonstrated leadership and proven track record of client-based service makes him a great resource for our clients and an ideal addition to our world-class team.”
During his nearly 20 years at CDK Global, according to company officials, DeMarco had many roles of increasing responsibility in sales and operations, including divisional vice president of sales, U.S. major markets. DeMarco started his career in the automotive industry at Ford, where he served in the Customer Service Division. Most recently, he was the group director of sales for Ryder Supply Chain Solutions.
“This is an exciting time to be in the automotive industry. Now more than ever, OEMs and auto dealers have access to information that can help keep them ahead of the competition,” said DeMarco. “Experian is at the forefront of this transformation with data and analytics that empower industry professionals to identify opportunities and act on them. Simply put, Experian’s insights put clients in the position to win in a crowded marketplace. This level of commitment is very important to me and one of the many reasons I’m excited to be taking on this new role.”
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →
It’s time to take the next digital step to free F&I managers to handle the most challenging aspects of customer meetings.
Read More →
Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.
Read More →
Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.
Read More →
Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.
Read More →