Experian: Number of Vehicles on the Road at Highest Level Since 2008
Not only is the number of vehicles on the road today at its highest level since 2008, the average age of the current fleet increased a full year from four years ago, Experian Automotive reports.
SCHAUMBURG, Ill. — Experian Automotive today announced that the number of cars and light trucks on the road reached 247.9 million in the second quarter 2013. The firm also found that increased new-vehicle sales and lower scrappage rates pushed VIO to the highest point on record since the third quarter 2008.
Experian Automotive also reported that the average age of vehicle on the road was 10.9 years in the second quarter, almost a full year older than what was recorded in the second quarter 2009.
“During the recession, new vehicle sales dropped, causing challenges for aftermarket companies,” said Marty Miller, senior manager for Experian Automotive. “However, the recent uptick in new-vehicle sales, combined with more aging vehicles on the road, means these challenges will only be in the short term. As these new vehicles begin to age and enter the prime aftermarket repair years, growth opportunities will rebound.”
Additional data from the analysis showed that full-sized pickup trucks were the top vehicle segment on the road in the second quarter at 14.9 percent of total VIO. They were followed by standard midrange cars (11.9 percent) and small-economy cars (9.1 percent).
From a regional perspective, when looking at new vehicle registrations, the Midwest and South regions followed a similar trend, as full-sized pickup trucks were the top new-vehicle segment in each region at 14.1 percent and 13.5 percent, respectively. However, the trends in the West and Northeast regions were drastically different. Full-sized pickup trucks were only No. 3 new vehicle-segment in the West (9.8 percent) and the fifth most popular in the Northeast (7.8 percent). Small-economy cars (12.7 percent) topped the list in the West, while entry-level crossover utility vehicles (14 percent) were the top segment in the Northeast region.
Other findings include:
• General Motors had the highest share of VIO at 26.6 percent, followed by Ford (18.9 percent), Toyota (12.6 percent) and Chrysler (12.5 percent).
• Imports had a 51.8 percent share of total new registrations in the first half of 2013, down from 52.7 percent from a year ago.
• General Motors was the top manufacturer for new vehicles in the Midwest (25.1 percent), South (18.9 percent) and Northeast (14.3 percent) regions in the first half of 2013. Toyota had the highest new-vehicle market share in the West region (18.2 percent).
• In the second quarter, more than half (50.9 percent) of VIO were between model years 2000 and 2008.
• The Top 5 vehicle segments in the U.S. market made up 49.9 percent of the VIO market in the second quarter.
More F&I

Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →