LAS VEGAS — This year’s F&I Conference, one of four conferences being held at Industry Summit 2012, will feature two workshops designed to help F&I managers get a better read on their customers. The two sessions will be led by celebrated trainers John Vecchioni and Tim Parsons.

Known as the “F&I Coach,” Vecchioni will present “Give Me One Good Reason” on Tuesday, Sept. 11, at 3 p.m. The director of F&I development for United Car Care believes there’s always a reason customers should buy product, and he’ll reveal strategies for discovering those reasons in his hour-long presentation.

Parsons, who has served as a featured speaker for the National Automobile Dealers Association, will take to the stage on Wednesday, Sept. 12, at 10 a.m. The trainer for ADM Marketing Group will present “Communicating with Your Customer: Are We Really Listening,” a session that will teach attendees how to read and understand what a customer is thinking and saying through his or her gestures and body language.

Both sessions are one of more than 20 workshops and panel discussions being held at this year’s F&I Conference, which will also host the 2012 Subprime Conference and inaugural CRM Convention. Vecchioni and Parsons are just two of more than 12 trainers who will be at Industry Summit 2012 to provide training to F&I professionals.

“We’re touching on just about everything this year,” said Gregory Arroyo, executive editor for F&I and Showroom magazine. “And we designed our program to address all skill levels, from the newbie F&I manager to the grizzled F&I pro who is simply looking to add to his or her toolbox.”

Industry Summit will be held Sept. 10-12 at the Paris Las Vegas. For more information, click here.