Fletcher Jones Targets Millennials With New Car-Buying App
The mobile app allows customers of the group's Mercedes-Benz stores to select their vehicle, the dealership from which to buy, apply for financing or a lease, and then take their approval to the dealership to pick up their vehicle.
NEWPORT BEACH, Calif. — Fletcher Jones Motorcars announced the launch of a new mobile app designed to attract millennial buyers to its Mercedes-Benz dealerships. .
Through the app, which is powered by FinTech firm AutoGravity, users will be able to select the vehicle and the dealership from which to buy. They can also customize the terms of their loan or lease, and apply for indirect financing with AutoGravity partner finance sources. Once all those steps are completed, users can take their approval to the selected showroom to pick up their Mercedes-Benz.
“Our whole industry is going digital. By launching FJ Drive powered by AutoGravity, we’ve cemented our standing on the forefront of innovation and positioned Fletcher Jones to pull ahead and win with an unmatched digital car shopping and financing experience,” said Keith May, president of Fletcher Jones. “AutoGravity is the clear technology leader in this space and Fletcher Jones works only with the best. Our partnership with AutoGravity extends our reach and empowers our guests through their favorite technology, anytime and anywhere they want.”
Based in Irvine, Calif., AutoGravity uses proprietary technology to digitize the financing process and car shoppers, finance sources, and dealers. AutoGravity's collaboration with leading banks and captive finance sources provides users with up to four personalized auto finance offers. The FinTech firm offers its smartphone-based car sales and financing experience with AutoGravity-branded iOS, Android and Web apps, and partners with select OEM, finance sources and dealership brands to offer branded experiences to their customers.
“FJ Drive powered by AutoGravity is a new platform that delivers an unparalleled mobile car-shopping and financing experience right to the smartphones of the rapidly growing segment of tech-loving millennials,” said Andy Hinrichs, founder and CEO of AutoGravity. “The innovation-driven team at Fletcher Jones is embracing AutoGravity technology to set another benchmark in the increasingly digital world of automotive sales and finance.”
Both FJ Drive and AutoGravity are available for download on Apple devices running iOS 8.4 or higher from the App Store and Android devices running Android 4.1 or higher from Google Play.
More F&I
Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →