Ford Appoints New Head of Investor Relations, Names New Ford Credit CFO
Ford Motor Company has named K.R. Kent, currently chief financial officer of Ford Motor Credit Company, to the newly created position of executive director of investor relations.
DEARBORN, Mich. – Ford Motor Company has named K.R. Kent, currently chief financial officer of Ford Motor Credit Company, to the newly created position of executive director of investor relations.
Kent, 48, will lead Ford’s effort to further strengthen the investor relations function and significantly deepen Ford and Ford Credit’s engagement with the investment community in both the equity and fixed income arenas. Kent will report to Ford Vice President and Treasurer Neil Schloss. The appointment is effective Jan. 1.
“K.R. brings to this new position a deep knowledge of Ford, Ford Credit, the automotive and credit industries, and the global investment community,” said Ford Executive Vice President and CFO Lewis Booth. “As we continue to make progress on our One Ford plan and move toward an investment grade credit rating, we are committed to providing the investment community with authoritative and highly credible insight into our automotive business and Ford Credit.”
Kent, who holds a bachelor’s degree in business analysis from Indiana University and a master’s degree in finance from Ohio State University, joined Ford in 1987. Throughout his career, he has held a variety of finance positions, including controller, product development, Ford of Europe and assistant treasurer, Ford Motor Company.
Ford also announced today that Michael Seneski will replace Kent as CFO, Ford Credit. Seneski, 45, is currently controller, global and U.S. marketing and sales. He will report to Mike Bannister, chairman and CEO, Ford Credit, and his appointment is effective Jan. 1.
“We are pleased to have a finance professional of Michael’s caliber as CFO of Ford Credit as we continue our mission of providing financing support for Ford customers and dealers around the world,” Bannister said. “Michael’s knowledge of Ford Credit and Treasury will be an asset as we continue to ensure that Ford Credit remains a competitive advantage for Ford Motor Company going forward.”
Seneski joined Ford in 1989. He has held numerous key finance positions in North America and Asia-Pacific, including vice president and controller, Ford Credit North America, and assistant treasurer, Ford Motor Company. Seneski holds a bachelor’s degree in finance from Michigan State University and a master’s degree in finance from the University of California-Berkeley.
More F&I

AI: Facilitator, Not Fixer, in F&I
The dealerships that thrive in the years ahead will be those that embrace technology while continuing to invest in the people who make customer interactions count.
Read More →
Modern Technology Objection Handling
In this video, Trent White shares how to confidently handle technology-based objections by helping customers understand the value of protection, even with modern vehicle technology.
Read More →
Consistency at Scale: Driving F&I Performance
With 75 rooftops across the Sunshine State, Morgan Auto Group has proven to Floridians that it knows a thing or two about driving performance in a competitive market. But it didn’t start at the top.
Read More →
Gitty Up on GAP
The foundational finance-and-insurance product hasn’t kept up with the latest conditions for auto dealers. Is the time ripe?
Read More →
How AI-Powered Coaching Is Transforming F&I Performance
See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Read More →
Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →