Ford Posts 2023 Profit
Loss came in fourth quarter after union contract renewals.

The automaker said it anticipates a 2024 adjusted EBIT of $10 billion to $12 billion.
IMAGE: Ford
Ford grew its revenue in the fourth quarter but took a $526 million loss it said was due to a “remeasurement” of pension and other retiree benefits.
The Dearborn, Mich.-based automaker agreed to benefits increases in new contracts brokered with the United Auto Worker Union last fall.
Its adjusted earnings before interest and taxes totaled $1.1 billion.
Ford’s full-year revenue rose 11% to $176 billion. Its net income rose year-over-year to $4.3 billion, while adjusted EBIT was flat at $10.4 billion and “at the high end” of the guidance it gave after UAW contracts were ratified in the U.S. and Canada.
The automaker said it anticipates a 2024 adjusted EBIT of $10 billion to $12 billion.
Ford CFO John Lawler said in a press release that its "objective is to improve total adjusted return on invested capital from about 14% in 2023 to 20% over the next couple of years. Simply ‘good’ isn’t good enough and investments are going to projects that have credible plans to deliver their targeted returns.”
He cited electric models as an example. “… with mainstream customer adoption of EVs happening at a slower rate than the industry expected, Ford said months ago that it’s deferring certain capital investments in EVs until they’re justified by demand and prospects for acceptable returns.”
Originally posted on Auto Dealer Today
More Showroom

Focus on Vehicle Cabins
The market for interior materials will grow in coming years as automakers look to meet consumer demand while staying competitive with changeups to sourcing and included features.
Read More →
State Follows Federal Warning on Auto Ads
The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.
Read More →
European EV Market Hits Record
Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.
Read More →
Used EVs Outpace New
While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.
Read More →
New Vehicles Down for Most Brands
Healthy May sales cut into inventory as automakers kept a tight reign on supply, though some brands ended the month with excess units on the ground.
Read More →
Auto Prices Ride May Moderation
Flat ATPs and asking prices clocked in below long-term averages for the month, though some segments saw significant price gains, reported Cox Automotive.
Read More →
Mitsubishi Sets Growth Strategy, Structural Transformation
The Japanese automaker aims to 'strengthen products and technologies that embody its brand identity,' focus on its strongest markets and expand value-chain businesses 'that leverage its unique strengths.'
Read More →
Affordable, Safe Cars for Teen Drivers
Families looking to balance affordability and safety in vehicles for their teen drivers can look to the updated list of recommended vehicles by IIHS and Consumer Reports.
Read More →
Auto Dealers Feel Better But Not Great
A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.
Read More →
Holman Opens Porsche Dealership in Miami
The North Miami store features the brand’s signature Destination Porsche design concept, combining contemporary architecture and technology to create what the auto group calls an ultra-luxury experience.
Read More →