FI showroom red and grey logo
MenuMENU
SearchSEARCH

Ford Sales Roll in Q2

Truck deliveries lead the way as supply woes easy across the industry.

July 6, 2023
Ford Sales Roll in Q2

Ford's F-Series truck sales alone rose 34% to 212,516 units.

IMAGE: Ford

1 min to read


Ford’s second-quarter sales jumped about 10% year-over-year, buoyed by easing supply chain issues across the industry and a 26% surge in its truck sales.

The Detroit-area legacy brand reported delivering nearly 532,000 vehicles in the quarter as the industry enjoys post-pandemic consumer demand, despite high interest rates and high vehicle price tags.

Ad Loading...

Its F-Series truck sales alone rose 34% to 212,516 units, strengthened by its electric Lightning deliveries, which soared 119%. Ford said the model, half of whose buyers it said are new to the brand, based on recent data.

“Ford achieved both best-selling brand and truck for six consecutive months this year on the strength of F-Series, vans, our new Escape and F-150 Lightning,” said Ford Vice President, Sales Distribution and Trucks Andrew Frick in a press release about the results.

Its overall electric-vehicle sales fell 2.8% in the quarter to slightly under 15,000, though it said its Mustang Mach-E sales picked up in June, rising 110% over last June’s sales.

“Our EV sales continue to grow,” Frick said. “Improved Mustang Mach-E inventory flow began to hit at the end of Q2 following the retooling of our plant earlier this year.”

DIG DEEPER: Mach-E Inventory Balloons After Ford-Tesla Deal

More Dealer Ops

F&Iby StaffApril 2, 2025

DOWC Powers the Future of F&I for NESNA

Company is providing a fully integrated F&I administration model to Nissan Extended Services North America’s dealer network.

Read More →
IndustryNovember 27, 2024

Six Powerful Questions

Take the time to answer these and lay the groundwork for a successful year-end.

Read More →
Dealer Opsby Hannah MitchellSeptember 19, 2024

Sunny Side Up

Many dealers are going green – both environmentally and cash-wise – by powering their stores with solar-generated electricity.

Read More →
Ad Loading...
IndustryAugust 26, 2024

Is It Time to Rethink Business Development Centers?

Their role at automotive dealerships is essential today to give salespeople time to close deals.

Read More →
Product & Technologyby Hannah MitchellAugust 22, 2024

A Backup Plan

DMS outage revealed a gap that dealers may want to fill.

Read More →
Dealer OpsAugust 20, 2024

Maximizing Revenue Potential

The strategic imperative for auto dealers is to prioritize F&I product sales and wealth-building in challenging times.

Read More →
Ad Loading...
IndustryAugust 7, 2024

How to Optimize Liquidity in a Fluid Environment

It's wise to not take your dealership's banking relationships for granted.

Read More →
IndustryJuly 29, 2024

Unlocking the Keys to Success

Why customer retention matters now more than ever

Read More →
Dealer Opsby StaffJuly 23, 2024

Store Names First Female Dealer Principal

Howard Bentley Buick GMC is now headed by Taylor Bentley Conner.

Read More →
Ad Loading...
IndustryJuly 18, 2024

Masters in Training

Rick McCormick preaches the wisdom of breaking into what he considers the top 3% of F&I managers with a stance of continuous development.

Read More →