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Ford Sales Roll in Q2

Truck deliveries lead the way as supply woes easy across the industry.

July 6, 2023
Ford Sales Roll in Q2

Ford's F-Series truck sales alone rose 34% to 212,516 units.

IMAGE: Ford

1 min to read


Ford’s second-quarter sales jumped about 10% year-over-year, buoyed by easing supply chain issues across the industry and a 26% surge in its truck sales.

The Detroit-area legacy brand reported delivering nearly 532,000 vehicles in the quarter as the industry enjoys post-pandemic consumer demand, despite high interest rates and high vehicle price tags.

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Its F-Series truck sales alone rose 34% to 212,516 units, strengthened by its electric Lightning deliveries, which soared 119%. Ford said the model, half of whose buyers it said are new to the brand, based on recent data.

“Ford achieved both best-selling brand and truck for six consecutive months this year on the strength of F-Series, vans, our new Escape and F-150 Lightning,” said Ford Vice President, Sales Distribution and Trucks Andrew Frick in a press release about the results.

Its overall electric-vehicle sales fell 2.8% in the quarter to slightly under 15,000, though it said its Mustang Mach-E sales picked up in June, rising 110% over last June’s sales.

“Our EV sales continue to grow,” Frick said. “Improved Mustang Mach-E inventory flow began to hit at the end of Q2 following the retooling of our plant earlier this year.”

DIG DEEPER: Mach-E Inventory Balloons After Ford-Tesla Deal

Originally posted on Auto Dealer Today

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