FordDirect, Ford Motor Co. Name Internet Dealer of the Year
Ford Direct, in partnership with Ford Motor Co., named Hines Park Ford and Lincoln as its Internet Dealer of the Year. This is the fourth year in a row the Plymouth, Mich.-based dealership won the distinction.
DEARBORN, Mich. — FordDirect and Ford Motor Co. (FMC) announced this past weekend that Hines Park Ford and Lincoln of Plymouth, Mich., was selected as both the Ford and Lincoln Internet Dealer of the Year for 2012.
Handed out annually at the National Automobile Dealers Association (NADA) Convention and Exposition, the Ford and Lincoln Internet Dealer of the Year awards honor top dealerships for achievement in Internet sales. Internet Dealers of the Year are determined by a formula, ranking total sales along with dealer close rates for the year.
“Digital technology has become a key component driving dealer sales and profitability,” said Stacey Coopes, CEO of FordDirect. “Hines Park Ford and Lincoln has done an exceptional job building its online brand and we’re thrilled to recognize them as Internet Dealer of the Year.”
Hines Park Ford and Lincoln has continued to hone its digital marketing efforts. It has served the Detroit area for more than 40 years.
Other top Internet dealers honored were Dean Sellers Ford of Troy, Mich., which took second place, and Crest Ford of Flat Rock, which took third place in this year’s contest. For the Lincoln Internet Dealer of the Year, Crest Lincoln of Sterling Heights, Mich., and Nick Mayer Lincoln of Westlake, Mich., took second and third place, respectively.
More F&I
AI: Facilitator, Not Fixer, in F&I
The dealerships that thrive in the years ahead will be those that embrace technology while continuing to invest in the people who make customer interactions count.
Read More →
Modern Technology Objection Handling
In this video, Trent White shares how to confidently handle technology-based objections by helping customers understand the value of protection, even with modern vehicle technology.
Read More →
Consistency at Scale: Driving F&I Performance
With 75 rooftops across the Sunshine State, Morgan Auto Group has proven to Floridians that it knows a thing or two about driving performance in a competitive market. But it didn’t start at the top.
Read More →
Gitty Up on GAP
The foundational finance-and-insurance product hasn’t kept up with the latest conditions for auto dealers. Is the time ripe?
Read More →
How AI-Powered Coaching Is Transforming F&I Performance
See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Read More →
Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →