SAN FRANCISCO — izmocars, a business solutions provider for the automotive industry, today announced that General Motors has approved the company for re-certification as a certified lead management provider (CLMP).

The GM certification ensures that dealers using izmocars iCRM and iLM systems will be able to adhere to GM's inbound lead response times for receiving and responding to Internet leads, and follow up quickly and efficiently.

"We are delighted to receive the GM certified lead management provider re-certification," said Tej Soni, president and founder of izmocars. "Both iCRM and iLM go further than the mandatory GM requirements to include social media marketing integration with Facebook, Twitter, MySpace and LinkedIn, as well as owner equity data mining and marketing."

izmocars has fully integrated social networking into automotive CRM, allowing GM dealers who use iCRM and iLM to identify a customer's footprint on social media sites. Additionally, GM dealers are able to pinpoint which customers are influencers by running campaigns based on friend counts to each site, as well as using the feature to drive customers to a dealership’s social media sites.

"Our improved desking, F&I, and reporting modules ensure that dealers on iCRM and iLM respond faster to opportunities and run their operations more efficiently than the competition," said Saphura Safavi Long, vice president of izmocars CRM division. "Both iCRM and iLM are state-of-the-art software as a service systems that enable dealers to manage customers and leads from any Web browser, ensuring efficient and profitable dealer marketing and operations, without expensive IT infrastructure."

The GM re-certification was initiated last December for CLMPs, with the objective of increasing the system capabilities and functionality of the lead management systems used by GM dealers. The process included meeting over 100 functionality requirements, such as e-mail notification for all lead types, integration with mobile e-mail devices, lead routing to multiple users and the ability pinpoint a customer’s social media footprint and market.