Goebel, Ziegler to Headline Dealer Summit
Organizers of Dealer Summit announced that Greg Goebel and Jim Ziegler will speak at the 2016 event, which will be held May 3–5 at the Sheraton Tampa Riverwalk Hotel.


TAMPA, Fla. — Organizers of Dealer Summit announced that Greg Goebel and Jim Ziegler will speak at the 2016 event, which will be held May 3–5 at the Sheraton Tampa Riverwalk Hotel.
“The number of hours Greg and Jim have spent working directly with dealers to improve their operations is incalculable,” said David Gesualdo, show chair and publisher of Auto Dealer Today and F&I and Showroom. “We are honored to welcome both of them to Dealer Summit.”
Goebel is a former auto dealer who now serves as president and CEO of DealerStrong. Widely considered to be the industry’s leading special finance trainer, he conducts in-dealership consultation and training sessions and is a frequent speaker and prolific writer.
“It is an honor to be a part of this tremendous event which will be a valuable opportunity for dealers and their teams,” Goebel said. “I look forward to sharing insight on the special finance industry, its direction for the coming year, and how dealers can profit more from it.”
Ziegler is president of Ziegler SuperSystems Inc. and reigning two-time winner of the Dealers Choice Award for Sales Training. He reaches dealers in the field and through contributions to ADT and F&I and a massive network of digital platforms.
When asked to share his thoughts on the conference, Ziegler described himself as “pumped, energized and electrified,” and said, “I will deliver.”
“Dealer Summit will connect dealers and dealership managers with trainers, experts and thought leaders at the vanguard of a rapidly changing industry,” Gesualdo said. “I can’t wait to hear what they have to say.”
Registration for Dealer Summit is expected to open soon. For information about exhibition and sponsorship opportunities, contact David Gesualdo at (727) 947-4027 or via email.
More F&I

Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →